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  • Report
     | 
    OCT 21, 2021

    Broadcast TV, radio, and social networking claimed larger slices of time than other specific media activities. The average time internet users spent daily with broadcast TV in H1 was nearly an hour longer than the 58 minutes devoted to online TV/video streaming.

  • Report
     | 
    OCT 21, 2021

    Other TV and video viewing options were also more widespread than before. In Q1 2021, almost 70% of internet users used broadcasters’ on-demand services in the month prior. And in H1, 84.5% of respondents said they had streamed video content of some kind in the previous month—an increase of 7 percentage points compared with H1 2020. The average time spent each day with online video rose to 1:09.

  • Report
     | 
    OCT 21, 2021

    Music streaming, gaming, and digital video took up broadly equal amounts of internet users’ time on a typical day in H1 2021, at 1:03, 1:06, and 1:06, respectively. Meanwhile, 37 minutes were devoted to podcasts daily, on average, compared with 31 minutes in H1 2020.

  • Report
     | 
    OCT 21, 2021

    Broadcast TV remained a key media experience for internet users, with average daily viewing time rivaling that of mobile, at 2 hours, 16 minutes (2:16) in H1 2021. As of Q1, just over 89% of those surveyed had watched live TV in the month prior, while 69.0% had used a channel’s catch-up or on-demand services, and more than half had recorded TV shows to watch later.

  • Report
     | 
    OCT 21, 2021

    Greater consumption of free and paid-for digital video hasn’t replaced older forms of TV viewing, however. In Q1, nearly 85% of Thailand’s internet users had watched live TV in the month before polling, and over 60% had watched TV shows they recorded earlier. In addition, nearly 69% had used a broadcaster’s catch-up or on-demand service.

  • Report
     | 
    OCT 21, 2021

    The number of subscription video viewers now rivals the live TV audience. In Sweden, as elsewhere, the pandemic fueled wider consumption of digital video, including time-shifted TV viewing. In Q1 2021, 69.2% of internet users polled had used broadcasters’ catch-up services to view TV shows in the previous month.

  • Report
     | 
    OCT 21, 2021

    Broadcast TV largely bucked this trend, though. Over 83% of internet users in Q1 were live TV viewers, spending an average of 1 hour, 52 minutes (1:52) per day. Penetration was well above 80% in almost all demographic groups—the exceptions being 25- to 34-year-olds and respondents in low-income households. Digital video viewing surged between H1 2020 and H1 2021.

  • Report
     | 
    OCT 21, 2021

    Time devoted to live TV, digital video, and music streaming all increased. In Q1 2021, the share of Taiwan’s internet users who watched live TV in the previous month was essentially the same as in H1 2020, at 79.2%. However, internet users spent 1 hour, 37 minutes (1:37) per day, on average, with live TV in H1 2021—compared with 1:26 in 2020.

  • Report
     | 
    OCT 21, 2021

    In fact, broadcast TV maintained a significant advantage over digital video in terms of time spent. It accounted for an average of 2 hours, 34 minutes (2:34) per day in H1 2021, effectively 1 hour more than time spent watching TV shows or other video content online. However, digital video viewing now enjoys near-universal reach among internet users in Brazil.

  • Report
     | 
    OCT 21, 2021

    Online TV and video content occupied an average 1:07 per day. As of Q1 2021, most video viewers (66.4% of internet users) watched TV or film content via subscription video-on-demand (SVOD) services like Netflix or Catchplay—a gain of about 5 percentage points from H1 2020. Live TV proved popular, too. In Q1, 86.8% of internet users had watched broadcast TV in the prior month.

  • Report
     | 
    OCT 21, 2021

    Traditional TV viewership stood at 92.2% of internet users in Q1 2021, while usage of TV broadcasters’ catch-up services increased to 64.9%. Yet the share of internet users who viewed TV shows they recorded earlier was much the same as in H1 2020, at 40.9%. Males were more likely than females to watch live TV and recorded TV content.

  • Report
     | 
    OCT 21, 2021

    Most internet users engage regularly with live TV and radio, while print media has a more limited reach. Audiences for broadcast TV and radio remained robust in France. Some 92.4% of internet users ages 16 to 64 had watched live TV in the month prior to polling in Q1 2021, and 74.8% had listened to live radio shows.

  • Report
     | 
    OCT 21, 2021

    Traditional TV was still appealing. In Q1 2021, 92.0% of internet users had watched live TV in the prior month. The share who viewed TV shows they recorded earlier rose to 79.1%, with females using this option the most, at 83.1%. For the first time, over half (54.5%) of those polled had used a channel’s catch-up or on-demand service.

  • Report
     | 
    OCT 21, 2021

    Broadcast TV draws a massive audience in Romania, but digital video now rivals TV for reach. Just over 92% of internet users ages 16 to 64 said they’d watched live TV in the prior month as of Q1 2021. Viewership was higher among males than females, as well as in older age groups. However, even the youngest segment (ages 16 to 24) approached 82%.

  • Report
     | 
    OCT 21, 2021

    The digital video audience appears to have surpassed the live TV audience. In H1 2021, 93.2% of survey respondents had streamed video content of some kind in the prior month. On the other hand, digital video accounted for less than half the time spent with live TV, at 1:06 per day. 

  • Report
     | 
    OCT 21, 2021

    Live TV viewing was less popular among younger internet users than with their elders in Q1. Some 74.1% of those ages 16 to 24 had watched live broadcast TV in the prior month, but that share was over 90% for the 35-to-64 group. Moderately affluent respondents were also more likely to watch live TV than those at either end of the income scale.

  • Report
     | 
    OCT 21, 2021

    Live TV has maintained a huge audience, though digital video viewing rocketed during the pandemic. Live TV still drew the overwhelming majority of internet users in Spain. In Q1, 94.2% of respondents ages 16 to 64 had watched live TV in the month prior to polling. Meanwhile, in H1, respondents devoted an average of 2:11 to broadcast TV daily.

  • Report
     | 
    OCT 21, 2021

    A pandemic-fueled rise in digital video and audio consumption has continued into 2021. Broadcast TV still attracted a vast majority of internet users. As of Q1, 90.4% of those ages 16 to 64 had watched live TV in the prior month. More than three-quarters (78.2%) of respondents had used a TV channel’s catch-up or on-demand service, and nearly 57% had recorded TV programs to watch later.

  • Report
     | 
    OCT 21, 2021

    In addition, over 81% of respondents had accessed films or TV shows via subscription video-on-demand (SVOD) services like Netflix. Thanks to the range of digital viewing options, video streaming reached more people than live TV—a shift already noted last year. In H1 2021, 97.4% of internet users in India said they had watched digital video content in the prior month.

  • Report
     | 
    OCT 21, 2021

    Digital video consumption was above average among all younger adults and those in middle- and higher-income homes. But even in the oldest age bracket, over 85% of internet users had recently streamed video. Nonetheless, time spent with broadcast TV in H1 was more than half an hour greater than time spent with online TV and video, at 1 hour, 56 minutes (1:56) per day versus 1:22, respectively.

  • Report
     | 
    OCT 21, 2021

    Digital video viewing thrived in all cohorts during the pandemic. In H1 2020, online TV and video viewing had already overtaken linear TV viewing among internet users in Australia—and that trend seems to be continuing. As of Q1 2021, 83.5% of respondents ages 16 to 64 had watched live broadcast TV in the month prior to polling.

  • Article
     | 
    MAR 10, 2022

    Ad-supported video is the new streaming gold rush: Disney, HBO, Discovery, and even Netflix have toyed with or launched ad-based viewing channels

  • Article
     | 
    MAR 10, 2022

    Read the latest stories in advertising from Insider Intelligence.

  • Article
     | 
    MAR 9, 2022

    Netflix is practically synonymous with video streaming in the US, with 76% of US teens and adults surveyed using the platform. Amazon Prime Video is the next most popular service, used by 64%, while Hulu, Disney+, and HBO Max round out the top five.

  • Article
     | 
    MAR 8, 2022

    List of Big Tech companies, carmakers shunning Russia grows longer: Services and apps go dark, putting pressure on Russian consumers. But will continued sanctions influence the Russian government?

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