Geography

Asia-Pacific (176)
Europe (154)
Latin America (34)
Middle East & Africa (18)
North America (252)
Worldwide (64)

Content Type

Topic

Industry

Demographics

Publication Date

All
Analysis
Charts
596 Results
Filter
Sort by: Relevance | Date
  • Report
     | 
    JAN 21, 2020

    Digital Video: For Content Consumption, the Subscription Squeeze Cometh. Digital video viewership is now ubiquitous in the UK. And there has been particularly strong growth in subscription video-on-demand (SVOD) users.

  • Report
     | 
    APR 29, 2021

    Digital’s share in Argentina will continue to remain in second place, behind TV, but we expect it to surpass TV in 2024. By then, digital will represent 37.8% of the country’s ad market, slightly ahead of TV’s 37.2% share. Due to TV’s prominent role within Peru’s advertising ecosystem, TV will hold the largest share of total ad spending through 2025.

  • Report
     | 
    SEP 19, 2019

    While Germany’s TV consumption is still driven by free-to-air TV, pay TV and digital TV have become popular as well. Nearly eight in 10 TV viewers in Germany, Sweden and the UK watched TV via free-to-air services, according to March 2019 research from nScreen Media and Gracenote. The use of digital TV, including free and paid video services, was slightly ahead of pay TV, at 39% and 35%, respectively.

  • Report
     | 
    OCT 15, 2019

    Moreover, video streaming was gaining on broadcast TV in terms of time spent, with average daily consumption at 1:38. Similarly, the broadcast radio audience is declining, while digital audio consumption is on the rise. Some 51.5% of internet users said they had listened to live radio in the prior month, compared with 76.5% who had streamed music.

  • Article
     | 
    MAY 31, 2019

    Total time spent with media has stalled in the US, with declines in time spent with TV and other traditional media being offset by increases in time spent with digital media.

  • Chart
     | 
    DEC 9, 2020
  • Chart
     | 
    DEC 9, 2020
  • Chart
     | 
    DEC 8, 2020
  • Report
     | 
    AUG 3, 2020

    That’s scarcely a problem in the case if boomers, though, as their consumption of digital video comes atop an extraordinary amount of time spent with traditional TV. We estimate that they will average more than 5 hours per day watching TV this year, more than double the daily figure for millennials.

  • Audio
     | 
    OCT 26, 2020

    eMarketer principal analyst at Insider Intelligence Karin von Abrams discusses our Global Media Intelligence Report 2020, which compiles data and insights about internet users’ digital and traditional media usage across 42 countries. This annual project is a partnership between eMarketer and Starcom, and based on research from GlobalWebIndex. Also joining the discussion are Jason Mander, chief research officer at GlobalWebIndex, and Kelly Kokonas, executive vice president of global data strategy, technology and analytics, at Starcom.

  • Report
     | 
    OCT 15, 2019

    About 82% of US internet users polled in H1 2019 had watched live TV in the prior month—yet the average time devoted to broadcast TV per day was under 3 hours (2:51). Only time spent with PCs and tablets was greater, at 4:03 daily; time spent with mobile phones was lower, at an average of 2:30. These relative rankings had not changed since H1 2018.

  • Report
     | 
    MAY 30, 2019

    Of course, those are also places where time spent with TV has been falling as consumers shift attention to digital. But TV’s trajectory does not conform everywhere to the story of decline that’s familiar in North America and Western Europe. TV time in India is still growing as penetration increases. In Japan, TV time has stabilized after an earlier period of mostly mild decline.

  • Report
     | 
    SEP 19, 2019

    Netflix subscribers who also used another OTT service grew nearly 10% since the spring of 2018, per MTM, and 72% of OTT subscribers also pay for a traditional TV service. Whither TV? Growing digital video consumption is enchroaching on TV viewership.

  • Chart
     | 
    DEC 2, 2020
  • Report
     | 
    OCT 15, 2019

    In Vietnam and India, too, fewer than 85% of internet users said they watched TV. Digital media arrived relatively late to these markets, however—so it’s somewhat surprising that the leading traditional medium also posted below-average figures.

  • Report
     | 
    MAY 30, 2019

    Time spent with media by US adults has nearly stopped growing as the gains in digital usage do little more than offset the declines in time spent with TV and other old media.

  • Report
     | 
    MAY 30, 2019

    Meanwhile, TV viewers in China are decreasing the amount of time they spend watching traditional TV content. We expect daily time spent on TV among TV viewers will decline by 1.8% to 2:42 this year. This analysis is supported by a CSM Media Research study that examined traditional TV during the 7:30pm to 11:30pm timeslot in 52 cities in China.

  • Report
     | 
    MAY 30, 2019

    US adults continue to spend time with smartphones at the expense of TV, desktop and tablets, but emerging devices and changing consumer preferences may decelerate this trend.

  • Report
     | 
    OCT 15, 2019

    Live TV viewing was still more prevalent overall than video streaming, but only just. Internet users who had streamed video content in the prior month came in at 79.0%, compared with 82.3% who had watched broadcast TV. Radio was broadly popular across all age groups in Q1 2019, with consumption higher among affluent and rural residents.

  • Report
     | 
    OCT 15, 2019

    Much smaller shares of the online population had watched TV broadcasters’ catch-up services or viewed TV shows they recorded earlier—43.7% and 38.0%, respectively. In fact, video consumption of all kinds is effectively a national pastime. Overall, 88.6% of internet users polled in Brazil—and 95.3% of those ages 16 to 24—had streamed video content in the month prior.

  • Audio
     | 
    SEP 11, 2020

    eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss how to recreate those water cooler moments in the digital world, how much Super Bowl LV commercials are going for, watching Instagram Stories on Facebook, parents' more positive view of devices, the number of Facebook Watch viewers, the difference between frugal and cheap, what you didn't notice about that double rainbow, and more.

  • Report
     | 
    OCT 15, 2019

    In fact, all forms of digital video consumption were appreciably more common among younger respondents and those who were most affluent. Despite this, time spent with broadcast TV is still well ahead in New Zealand, at an average of 1:53 per day, compared with 1:08 spent with online TV and streamed video content. The gap between digital and traditional time spent with audio is less pronounced.

  • Report
     | 
    OCT 15, 2019

    In most areas, digital consumption is competing with traditional media. Some 83.0% of internet users ages 16 to 64 had watched live TV in the month prior to polling—a substantially lower proportion than those using social media (92.0%). Note that GlobalWebIndex includes YouTube in its list of social network destinations; this tends to increase both reach and time spent of the social category overall.

  • Report
     | 
    OCT 15, 2019

    Overall, 16.5% of internet users ages 16 to 64 said they owned a smart-home device, such as a system designed to monitor household energy consumption or enable users to control home appliances remotely. That share was especially high in households at the higher end of the income scale (23.8%). TV and video, in all their forms, are a major focus for UK internet users.

  • Report
     | 
    OCT 15, 2019

    For daily time spent, internet users devoted an estimated 1:37 to streaming or watching TV online. Social media usage was equally widespread, at 93.2% of internet users; in fact, there may be some overlap between social media and video consumption, as GlobalWebIndex includes YouTube in its social network category.

Others also searched for