., TV) ad spending in 2008. Only one of those things will happen this year. With the Olympics postponed to 2021 and the suspension of almost all professional US sporting leagues, TV media plans have been thoroughly upended. The Great Recession had been at least somewhat expected for several months.

CTV ad spending will increase from $13.41 billion in 2021 to $27.47 billion in 2025, when it will account for nearly 30% of total TV ad spend. The opportunity: NBCUniversal’s main edge is its scale and credibility.

The consumption of at-home media and entertainment thrived amid the coronavirus pandemic, but the total shutdown of live events and the pause on film and TV production will cause digital ad spending to decline in 2020.

TV ad spending declined least, by 11.1% over 2019, thanks to a strong H2 2020. National broadcaster TF1 reported that its ad revenues grew by 8.2% YoY in Q3 2020 and by 5.9% in Q4. The ad market will see a strong rebound in 2021, however, boosting total ad spending to €12.68 billion ($14.45 billion)―above its pre-pandemic level of €12.15 billion ($13.85 billion) in 2019.

On today's episode, we discuss Facebook's new Ray-Ban smart glasses, whether time spent on TikTok actually surpassed YouTube, what branded gaming on Roblox looks like, how to get noticed as a marketer, whether selling Super Bowl ads early is a good move, how to make friends while working from home, how two people reversed climate change in their hometown, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, director of reports editing Rahul Chadha, and analyst at Insider Intelligence Blake Droesch.

Amazon’s new smart TVs will disrupt both the connected TV (CTV) and TV measurement industries: Amazon Fire TV is already a major player, but its new CTV lines will let it take advantage of the ongoing fracturing of TV measurement.

Between January and August 2020, video streaming services increased their TV ad spending more than any other category that iSpot.tv tracked. Amazon was the largest ad spender, investing $169.8 million on TV ads for Amazon Prime Video during H1 2020. Several other streaming services relied on TV house ads to promote themselves.

We spoke with Calum Smeaton, founder and CEO at cross-platform TV measurement firm TVSquared, about how advertisers are making their video spend work better for them and how direct-to-consumer (D2C) brands have led the way in this regard.

We anticipate that the pandemic will impact both national and local TV ad spending in the US and expect a decline of between 22.3% and 29.3% in H1 2020—about $10 billion to $12 billion less than expected.

On today's episode, we discuss what this new Amazon TV is all about, how soon we can expect TV commerce, whether we'll see voice-enabled ads, and what the content play might be. We then talk about Peloton launching its own apparel brand, why lululemon is crushing expectations, and Amazon's cashierless technology coming to Whole Foods. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.

Our upfront TV ad spending forecast includes TV ad spending resulting from the national primetime TV upfronts. This includes linear and digital inventory that broadcast networks and cable channels sell during the upfronts but excludes upfront commitments that don’t ultimately result in a transaction.

For example, we expect TV ad spending to decline by 15.0% this year, as print and radio spending drop by about 25% and out-of-home by 4.6%. Total US media spending will decline by 6.8% in 2020 to $225.79 billion. Still, this does represent a significant downgrade of our expectations for digital ad spending.

The pandemic has caused the US automotive industry to reduce its digital ad spending by 18.2% in 2020. As car sales plummeted, dealerships closed, and manufacturing slowed, marketers backed off from performance initiatives and focused on branding efforts.

Even in Q1 2020, we expect to see TV ad spending decline by between 5.0% and 6.0%; and that will accelerate into Q2, when declines will be between 40.0% and 55.0%. This means that UK TV ad spending will decline by between 22.5% and 30.5% in H1 2020 overall. In H1 2019, we estimated that traditional TV ad spending would reach £2.00 billion ($2.55 billion).

We now estimate H1 2020 TV ad spending in Canada will decrease anywhere from 20.8% to 28.8%, topping out at CA$1.22 billion. By comparison, TV spending in H1 2019 was C$1.54 billion. TV ad spending declined modestly year over year in Q1 2020, a drop of between 2.0% and 3.5%. In Q2, we think TV spending’s decline will range between 35.0% and 48.0%.

TV ad spending in Germany was already falling in 2019 but will shrink more dramatically as a result of the pandemic. In H1 2019, outlays on TV ads amounted to €1.97 billion ($2.21 billion); we now anticipate H1 2020 outlays to decline 12% and could plunge more than 20% in a more severe scenario. Whatever the outcome, TV ad spending will drop well below €2 billion in H1.

The CPG industry will increase its investments in digital advertising this year as strong sales of essential goods and personal care products—particularly on ecommerce platforms—gave advertisers reasons to keep spending during the pandemic.

Overall, traditional TV companies reported a successful upfront season, in line with our estimate that US upfront TV ad spending will rebound from its 3.5% drop in 2020, growing by 7.6% this year to pull in $19.90 billion. Notably, most of that growth will be driven by upfront digital video spending, which will rise by 42.5% this year.

Video is still a minority segment of digital ad outlays (though it’s approaching half of digital display spending), and it is small compared with TV ad spending. So, it has room to grow even as belts are tightening.

We expect TV ad spending to bounce back this year, which will help outlays on US linear addressable TV ads increase by 33.1% to $2.85 billion. By the end of our forecast period in 2023, linear addressable TV ad spending will surpass $4 billion annually. We define linear addressable TV as targeted TV ads delivered on a home-by-home basis via cable and satellite boxes.

Display ad spending in the US will rise by 5.5% this year, despite the pandemic. This report outlines our complete estimates of digital display ad spending, including breakouts by format, transaction method, industry, major ad sellers and more.

On today's episode, we discuss how Disney+ stacks up against the competition and how Disney-owned Hulu and ESPN+ are getting on. We then talk about the Media Rating Council (MRC) taking its accreditation from Nielsen's measurement services, whether national TV ad minutes per hour are going up or down, and if Apple TV+ will ever be able to enter the real streaming wars conversation. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.