In our January 2021 time spent forecast, the pandemic bump that traditional TV saw in 2020—an 11-minute increase per day over 2019—will be followed by a steeper post-pandemic decline this year, with time spent dropping below pre-pandemic levels. (Traditional TV includes live, DVR, and other prerecorded video.).

Weekly time spent streaming video increased 18% year over year, matching an 18% rise in the amount of available content. The percentage of consumers who subscribed to four streaming services increased from 8% in 2019 to 18% in 2022.

These figures represent increases relative to key metrics such as OTT video service users, digital video viewers, internet users, and the general population. Time spent on AVOD services grew dramatically in 2021. TVision reported that from May 2020 to May 2021, US time spent watching AVOD increased 200%.

On today's episode, we discuss what brands are doing at the Olympics, when time spent on digital video might equal linear, Google's new privacy timeline, the significance of Square buying Afterpay, why marketers must start thinking in 3D, how to individually achieve “perfect productivity,” and more. Tune in to the discussion with eMarketer director of reports editing Rahul Chadha, analyst Blake Droesch, and principal analyst at Insider Intelligence Paul Verna.

Fueled by connected TV, programmatic video has expanded significantly. However, there remain concerns over difficulties with cross-platform measurement, ad fraud, and the lack of uniform standards.

As the coronavirus pandemic renders the population of the UK largely housebound, media consumption patterns will invariably change. Certain media types (such as physical print) will falter, but video (TV and digital) looks set to benefit most.

eMarketer senior forecasting analyst Oscar Orozco joins global director of public relations Douglas Clark to discuss how the coronavirus pandemic is affecting eMarketer’s forecasts on time spent with digital video, including the role of connected TVs and smartphones.

In Jacobs Media polling in February 2020, 64.0% reported watching digital/streaming video daily, vs. 43.7% of total respondents. Digital video usage got a boost as the pandemic struck. As reported in a September 2020 Marketing Charts article, Nielsen found Hispanics’ weekly streaming time rising by 8 hours a week in March. “It’s a digital-first audience, so they’re streaming,” H Code’s Morse said.

In India, the young and the affluent are rapidly adopting smartphones and enthusiastically increasing internet and digital video time, but time spent with traditional TV is still growing.

Gaming is a key component of Netflix’s lofty franchise goals: On its own, gaming can help Netflix increase time spent. But it’s especially valuable in its push to build popular properties into full-fledged multimedia “universes.”

This is the latest installment in an ongoing series of quarterly video overviews focusing on monetization, audience, and content. On the radar for Q1: new streaming viewer forecasts, updates to subscription revenues, and estimates on content production. 3 KEY QUESTIONS THIS REPORT WILL ANSWER. How many US residents will watch Peacock?

Today’s kids are more digital than previous generations at the same age. But, while digital video is certainly an important part of kids’ media diet, we estimate that just over half of those ages 11 and younger (52.4%) will be digital video viewers this year. TV penetration is still much higher (close to nine in 10), although time spent is declining.