Geography

Asia-Pacific (56)
Europe (77)
Latin America (18)
Middle East & Africa (13)
North America (154)
Worldwide (27)

Content Type

Topic

Industry

Demographics

Publication Date

All
Analysis
Charts
289 Results
Filter
Sort by: Relevance | Date
  • Article
     | 
    JUN 4, 2019

    For the first time ever, US consumers will spend more time using their mobile devices than they will spend watching TV, with smartphone use dominating that time spent.

  • Audio
     | 
    APR 21, 2020

    eMarketer forecasting analyst Peter Vahle, senior forecasting analyst Oscar Orozco, and principal analysts Andrew Lipsman and Nicole Perrin discuss the who, what, where, when and why of podcast listening, and how advertiser approaches are changing. They then talk about Roku users viewing habits, tech to fight robocalling and Facebook's couples-only messaging app.

  • Audio
     | 
    AUG 31, 2020

    eMarketer principal analysts Mark Dolliver and Yory Wurmser and forecasting analyst at Insider Intelligence Eric Haggstrom discuss whether Uber, Lyft and Airbnb can make a comeback. They then talk about what kids are doing with their increased screen time, location data consent and how comfortable Americans are with normal, everyday activities.

  • Audio
     | 
    JUN 10, 2019

    eMarketer vice president of research Jennifer Pearson unpacks a new study from Common Sense Media on screen use among teenagers and adults. How does screen time affect sleep? How do teens and their parents perceive their own, and each other’s, level of smartphone use? And how does the study compare with other research on this subject?

  • Audio
     | 
    MAY 4, 2020

    eMarketer principal analyst Mark Dolliver and senior forecasting analyst Oscar Orozco discuss where Americans are spending their time with media amid the coronavirus. And will those media habits revert to their previous levels when the pandemic subsides? They then talk about how many people are comfortable with contact tracing, how long it will take for Americans to embrace certain activities again and new parental tools to monitor kids' online lives.

  • Audio
     | 
    MAY 8, 2020

    eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and forecasting analyst Peter Vahle discuss Spotify listening behavior, the screen time battle, a new NFL/Amazon deal, movies leapfrogging the cinema, out-of-home advertising in a COVID-19 world, where in America it's illegal to have a mobile phone and more.

  • Audio
     | 
    OCT 9, 2019

    eMarketer vice president of content studio Paul Verna breaks down the cutthroat streaming video service landscape, time spent with TV vs. video, Food Network’s new video subscription service and how to measure esports audiences.

  • Audio
     | 
    JAN 13, 2020

    eMarketer principal analyst Mark Dolliver and vice president of research Jennifer Pearson discuss children's behavior online, the screen time stigma and YouTube child policy changes. Then, junior analyst Blake Droesch addresses questions about a TikTok sale, Facebook's stance on political ads and a new way to limit who can reply to your tweets.

  • Audio
     | 
    APR 23, 2020

    eMarketer principal analyst Mark Dolliver, junior analyst Lucy Koch and vice president of research Jennifer Pearson discuss the media diets of kids and teens in quarantine. They then talk about how older individuals and women are disproportionately affected by COVID-19, the video streaming platforms with the best kids content and more.

  • Audio
     | 
    OCT 24, 2019

    eMarketer principal analyst Mark Dolliver and vice president of research Jennifer Pearson discuss young people: why they don't always want to be reachable, how many think their parents are addicted to their devices, why they stay on social media despite resenting it and more.

  • Audio
     | 
    AUG 22, 2019

    eMarketer principal analyst Mark Dolliver discusses Roku’s new “Kids and Family” section—including the importance of grouping kids programming together and how people use parental control features. Vice president of content studio Paul Verna then joins to talk about how to predict cord-cutting, why people subscribe to over-the-top video streaming services and what happens when families choose TV packages together.

  • Audio
     | 
    MAY 7, 2019

    eMarketer’s principal analyst, Mark Dolliver and vice president of multimedia Paul Verna talk about how older folks are being left behind in the digital world. How big is the digital adoption gap between younger and older Americans? At what age does digital adoption drop off? Is there an older digital audience that advertisers are overlooking?

  • Audio
     | 
    MAY 9, 2019

    eMarketer principal analyst Nicole Perrin and forecasting analyst Eric Haggstrom discuss the shift from print to digital news in the US. How many people still read newspapers and magazines? How much ad spending is flowing to print media?

  • Audio
     | 
    MAY 10, 2019

    eMarketer vice president of research Jennifer Pearson and principal analyst Mark Dolliver discuss Mother’s Day shopping, spending and digital usage habits in the US.

  • Audio
     | 
    MAY 11, 2019

    eMarketer vice president of multimedia Paul Verna joins us to discuss how some TV ads lose effectiveness when they’re not viewed in real time. Considering the high percentage of ads that are time-shifted, this is a potential concern for traditional TV advertisers.

  • Audio
     | 
    APR 7, 2020

    eMarketer principal analyst Nicole Perrin looks at what consumers expect to see from brands during the pandemic. She then discusses Google now allowing COVID-19 ads to run on its platforms, the T-Mobile and Sprint merger being finalized and how radio has been performing recently.

  • Chart
     | 
    FEB 9, 2021
  • Article
     | 
    FEB 18, 2020

    Relating to and connecting with teens—the core of Gen Z—can be confusing. For marketers, reaching this cohort starts with understanding how and where teens spend their time.

  • Chart
     | 
    FEB 2, 2021
  • Audio
     | 
    OCT 26, 2020

    eMarketer principal analyst at Insider Intelligence Karin von Abrams discusses our Global Media Intelligence Report 2020, which compiles data and insights about internet users’ digital and traditional media usage across 42 countries. This annual project is a partnership between eMarketer and Starcom, and based on research from GlobalWebIndex. Also joining the discussion are Jason Mander, chief research officer at GlobalWebIndex, and Kelly Kokonas, executive vice president of global data strategy, technology and analytics, at Starcom.

  • Audio
     | 
    AUG 30, 2019

    eMarketer principal analysts Nicole Perrin and Mark Dolliver discuss Uber’s plans to be the go-to transport hub, four ideas on how to rein in big tech, the changing motivations for watching the NFL and which types of ads are mostly likely to influence purchasing decisions.

  • Chart
     | 
    JAN 1, 2021
  • Chart
     | 
    JAN 1, 2021
  • Article
     | 
    OCT 18, 2019

    eMarketer, in collaboration with Starcom Worldwide and GlobalWebIndex, released its annual Global Media Intelligence Report on key digital trends worldwide this week.

  • Chart
     | 
    JAN 1, 2021
Others also searched for