AUG 20, 2021
Expect to see even more experimentation intended to make online grocery business models more viable, such as increased delivery fees (as Amazon recently did with Whole Foods Market deliveries for Prime members in certain markets), and the growth of retail media powered by shopper data. The edge of grocery innovation is not in the US.
APR 2, 2021
Photo and Video: This category, which includes apps like TikTok, YouTube, and Twitch, had the greatest (56%) increase in spending, though the dollar amount for in-app spending was comparatively low, increasing from $6.30 to $9.80 between 2019 and 2020.
SEP 15, 2020
Among social media, TikTok moved into the mainstream as a result of the pandemic. In an August 2020 filing, TikTok revealed that it had nearly 92 million monthly active users (MAUs) and over 50 million daily active users (DAUs) as of June 2020, compared with roughly 40 million MAUs in October 2019.
APR 29, 2021
FEB 24, 2021
For Q1 2021, Twitter said it expected 20% YoY growth in mDAUs worldwide, noting that the increase in average mDAUs through the end of January was “above the historical average for the last four years.” But according to its own figures, 80% of Twitter’s audience is outside of the US, and US growth tends to be slower. And Twitter isn’t the only social platform in danger of a so-called post-Trump slump.
DEC 12, 2019
Our first-ever forecast for Douyin—a sister app to short-video platform TikTok—indicates that it has already overtaken Sina Weibo in penetration to reach nearly 443 million monthly users in 2019. Growth in Douyin usage was astronomical in 2018, though from a very small base. By comparison with that initial surge, growth rates are already declining sharply.
AUG 5, 2019
The short-form video app TikTok has become immensely popular among a new generation of video creators and their fans, leading some to believe that it could eventually dethrone YouTube as the preeminent platform for up-and-coming video creators.
DEC 25, 2019
Kroger’s Hashtag Challenge: A Retailer's Perspective on TikTok. Looking to reach college students during the back-to-school shopping season, grocery retailer Kroger turned to short-video app TikTok. Poshmark CMO on How Adaptive Leadership Skills and a Team-Centric Approach Fuel Success.
NOV 11, 2020
Globally, email should enjoy 11.0% user growth between 2020 and 2024 to reach 4.48 billion users, according to the Radicati Group. Part of this growth may be attributed to email’s versatility, including a number of brand-appropriate usages:. Brand marketing. Ecommerce sales. Cross-channel sales (i.e., click and collect). Loyalty marketing. Reactivation of lapsed customers.
MAY 31, 2021
The past year has been a whirlwind for many brands as they readjusted their marketing efforts to keep up with the changing landscape. One such brand, direct-to-consumer (D2C) company Peace Out Skincare, learned to be more nimble as it navigated a then-emerging platform—TikTok—and the Gen Z customers it caters to.
SEP 19, 2019
Also, the Chinese-owned short-video app TikTok is a rising force throughout the world, and especially in Asia-Pacific, which made up 63% of its worldwide user base in Q1 2019, according to GlobalWebIndex. QuestMobile estimated that Douyin, as TikTok is known in China, had 486 million monthly active users in that country in June 2019, more than any other short-form video app.
APR 23, 2020
We said there would be 21.0% US ad revenue growth for Facebook this year, 49.1% for Instagram, 37.1% for Snapchat, 17.6% for LinkedIn and 15.6% for Twitter. But with the effects of the pandemic in play, those growth targets will be incredibly difficult to achieve.
JUN 10, 2019
E-Mail ChartDownload We expect growth to continue, albeit at a slower pace. In our forecast, the number of US podcast listeners will grow from 76.4 million in 2019 to 81.2 million in 2021.Q: What influences consumers to buy, and what can smaller brands do to gain attention?
JAN 25, 2021
TikTok users were the most likely to have increased their meme usage, according to GlobalWebIndex research, also from May. Among social media users in the US and UK, 39% of TikTok users said they were sharing more of that type of content than before. The same was true for 34% of Instagram users and 29% of Facebook users surveyed. The US presidential election has been another catalyst for meme usage.
DEC 15, 2020
Those figures likely won't change next year without the pandemic-related conditions that spurred much of the growth to begin with. Social media will continue to shine (and grow), however, in product discovery, browsing, and consideration. New features like livestreaming shopping and shoppable ad formats from creators and brands will also help increase the number of customer touchpoints.
MAR 30, 2020
In February, we increased that figure to 56% because of faster-than-expected growth in social media live streaming and live video news coverage. We now predict that 136.4 million US viewers will watch live video in 2020. The COVID-19 pandemic has led to some interesting live streaming experiments. The World Health Organization is now streaming on TikTok.
FEB 2, 2021
Morning Consult polling in July 2020 examined usage (or non-usage) of TikTok by adults. It identified 14% of Xers (versus 19% of total respondents) as TikTok users. By contrast, Xers overindexed for the less buzzed-about but more practical LinkedIn, with 40% (versus 32% of total respondents) saying they use it. Whatever the platform, Xers spend considerable time on social media.
NOV 17, 2020
TikTok Users. TikTok’s explosive popularity during the US lockdown period was well documented. Previously, we anticipated TikTok would have 45.4 million users in the US this year, but now we expect that figure to be 65.9 million, which amounts to 20.5 million unexpected new users.
MAR 4, 2021
Despite such growth, these figures are dwarfed by those of ecommerce giants Alibaba and JD.com, and both short-video apps still need greater brand presence and product offerings. However, their GMVs already supersede those of smaller digital commerce players such as Gome, Suning, and vip.com.
OCT 22, 2020
This growth rate is the lowest since the 2008 holiday season in the throes of the financial crisis. Nevertheless, it’s a positive story to achieve growth at all, given the current economic backdrop. But the diverging storylines between retail channels couldn’t be more stark.
OCT 12, 2020
According to measurement firm Pathmatics, Quibi spent nearly one in three of its digital ad dollars (31.6%) on social media between January 2020 and July 2020, while TikTok spent 30.2% over the same period. Pluto TV also devoted a sizable portion of its digital budget (24.3%) to social ads between January 2019 and July 2020.
FEB 10, 2021
What’s more, several hundred million people in China are not yet online at all, and thus growth from these consumers will have to wait until a little later down the line.
SEP 24, 2020
But desktop/laptop spend will see spikes in growth—in excess of mobile growth—for the financial services and the computing products and consumer electronics industries in 2020.
NOV 21, 2019
Programmatic advertising will account for 71.0% of the digital display ad market in China this year. Mobile programmatic growth, as well as gains in private marketplaces and programmatic direct play a role. This report features our latest programmatic display forecast for China and explores these and other factors shaping the market through 2021.
NOV 10, 2020
That’s how they find their favorite influencer on Instagram, their favorite creator on TikTok, or their favorite music on Spotify. Our customers want the [flyest] experience. So, we’re creating a new browser-based experience of discovering products that they want to buy. You will be able to follow other people, and people will be able to follow you.