eMarketer vice president of content studio at Insider Intelligence Paul Verna speaks with Business Insider Intelligence senior research analyst Audrey Schomer and research associate at Insider Intelligence Daniel Carnahan about a recent report titled "Digital Trust Report 2020: How US social media users rank 9 major social platforms on privacy, safety, misinformation, ad annoyance and ad relevance." They break down the report into easy-to-understand bits and examine how users are helping to shape the popularity of the platforms examined in the report, available on eMarketer PRO.
Morning Consult polling in July 2020 examined usage (or non-usage) of TikTok by adults. It identified 14% of Xers (versus 19% of total respondents) as TikTok users. By contrast, Xers overindexed for the less buzzed-about but more practical LinkedIn, with 40% (versus 32% of total respondents) saying they use it. Whatever the platform, Xers spend considerable time on social media.
Digital and mobile video viewership, adoption of subscription over-the-top (OTT) services and video ad spending are on the rise throughout the world as audiences, programmers and advertisers continue to shift focus from traditional to digital platforms.
Data from Comscore Mobile Metrix shows that TikTok users spent an average of 676 minutes (11:26) on the app in March 2019, about half of Facebook’s minutes (1,152 minutes or 19:20). TikTok had 14.3 million unique visitors ages 18 and older in March 2019, up from 3.9 million the previous March, Comscore said.