Is TikTok ready to take on Amazon? ByteDance wants to launch an international ecommerce platform; whether it rolls out as a TikTok integration, or as a standalone app, will be a litmus test for the strength of the US social commerce market.
Morning Consult polling in July 2020 examined usage (or non-usage) of TikTok by adults. It identified 14% of Xers (versus 19% of total respondents) as TikTok users. By contrast, Xers overindexed for the less buzzed-about but more practical LinkedIn, with 40% (versus 32% of total respondents) saying they use it. Whatever the platform, Xers spend considerable time on social media.