While adjusting to a new climate where first-party data is more important than ever, it’s crucial to understand that this data can vary considerably in quality, applicability, scale, and transparency.

As advertisers have cut down on how many demand-side platforms (DSPs) they work with, publishers have increased the number of their supply-side platform (SSP) partners. Lauren T. Fisher, executive vice president of business intelligence at research firm Advertiser Perceptions, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the company's latest wave of SSP research, why identity resolution is important, and what to expect now that cookie deprecation in Chrome has been delayed.

DC’s new suit addresses the same segment of Amazon’s business, though the complaint focuses on anti-competitive pricing policies rather than use of third-party merchants’ data. Key stat: Amazon’s third-party marketplace will make up 60.0% of its US ecommerce sales this year, or $220.39 billion, per our estimates.

This advantage is only becoming more important as the digital ad industry hurtles toward a future free of third-party tracking cookies, where consumer consent for ad targeting and tracking is a necessity. Amazon is one of just a handful of digital ad players in the world with billions of logged-in users.

eBay’s US retail ecommerce sales are continuing to fall year over year as a result of lower marketing investment, changes to seller fees and new internet sales tax laws.

A tweet from Jack Dorsey outlined Square’s ambitions to launch a wallet device that’d reduce reliance on third-party crypto custodians by giving consumers greater control over how they store and spend their Bitcoins.

The majority of US consumers use third-party delivery services, but not everyone is a regular customer. More than half (56%) of US adults have ordered food from third-party food delivery services in some capacity during the pandemic, compared with the 41% who used them pre-pandemic, according to a March 2021 survey conducted by Advertising Age and The Harris Poll.

Washington’s attorney general filed a complaint regarding Amazon’s pricing policy for third-party sellers, potentially opening the door for other platforms to compete with Amazon’s prices.

Amwell is letting clients access all its offerings and third-party digital health applications in one spot—here’s how this will help with scalability and address some of the top user pain points with telehealth.

eMarketer forecasting analyst Eric Haggstrom and principal analyst Nicole Perrin at Insider Intelligence discuss how advertisers are navigating placing ads next to coronavirus coverage and how they feel the advertising industry is shaping up this year. They then talk about theSkimm launching a digital membership model, The New York Times halting third-party ads data and why winning top of search might not matter.

Recent data privacy regulations have forced app publishers and brands to provide clear descriptions on how and what location data they collect, but many have already embraced transparency.

Justin Rosenberg, CEO and founder of honeygrow, speaks with eMarketer vice president of business development Marissa Coslov about flipping its dining-in model to 100% mobile app orders with the help of third-party delivery providers.

Now, increasing restrictions on data collection, changes to Apple’s Identifier for Advertisers (IDFA), and the death of the third-party cookie will mean that winning brands must reduce their dependence on third parties, and place a greater focus on first-party data and owned channels. In short, they’ll need more direct-to-consumer (D2C) marketing, and less (though still plenty) advertising.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Infutor Data Solutions' Zora Senat, senior vice president, marketing and partnerships, and Ross Epstein, vice president, new projects at SafeGraph, for this Tech-Talk Webinar. They discussed how first- and third-party data can be combined to increase customer engagement.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Salesforce's Kathy Baxter, architect, ethical AI practice. She discussed how to use AI marketing to build customer trust as the third-party cookie deprecates and marketers must collect data directly.

Data is critical in marketing and advertising, but navigating between points of activation can be complex and prohibitive. With the end of the third-party cookie, this challenging journey through the infrastructure of the data-driven media ecosystem is about to become even more difficult.

In a recent Acxiom survey across eight industries, 91% of businesses agreed that partners are imperative to getting the most out of first-, second- and third-party data. But more than half also admit that combining this data for more relevant marketing is difficult.