Displayce has carried out campaigns for Bouygues Telecom, Lidl, L’Occitane and Mercedes-Benz, among other major brands. Yet while programmatic continues to reach new frontiers, it’s also important to keep the trend in perspective—and remember that a substantial amount of advertising and marketing will likely remain outside the programmatic sphere.

In his role as vice chairman and leader of technology, media and telecom for the Americas at Deloitte, Craig Wigginton has observed an above-average proportion of millennials “activating a PIN or some kind of biometric password on their devices.”. Mobile Beyond the Smartphone. Smartphone usage is the core of millennials’ mobile activity, but not the entirety of it.

Adoption of subscription OTT video services is taking off across the EU-5. Between 2018 and 2022, the number of subscription OTT video users will increase from 72.6 million to 93.4 million, or more than 28% of the population.

We expect satellite TV to be the biggest loser in 2018, with its total adult audience shrinking by 6.4%, compared with 5.8% for telecom companies and 2.0% for cable TV providers. At the same time, we forecast that the number of cord-cutters – adults who have ever cancelled a pay TV service and continue without it – will climb by 32.8% this year to 33.0 million.

Three in four leading publishers have implemented ads.txt, one of the most important recent developments in programmatic ad fraud mitigation.

Marketers must look beyond the old “digital divide” stereotype and the incomplete “Hispanics are mobile” cliché to grasp the nature of Hispanic consumers’ digital activity—especially as the issue of English-vs.-Spanish adds distinctive complications.

“The latest ePrivacy Directive [ePD] has not yet been implemented in Germany, as similar legislation already regulates the telecoms industry. While Germany has adjusted to the GDPR, participants in the market are mindful about the forthcoming ePD, which will be applicable to all EU member states.”. But for 2019, the privacy debate seems to have been upended yet again.

We estimate that more than half of the US Hispanic population will use messaging app WhatsApp at least monthly this year. The platform’s US Hispanic user base of 32 million is growing because of its data cost savings, messaging encryption capabilities and popularity in Latin American countries.

Matthew Fanelli, senior vice president of digital at MNI Targeted Media (Time Inc.'s media planning division), explains how cross-platform video advertising can have a bigger impact on consumers while they're at home.

Matthew Fanelli, senior vice president of digital at MNI Targeted Media (Time Inc.'s media planning division), explains how cross-platform video advertising can have a bigger impact on consumers while they're at home.

“It makes sense that the major telecom companies are racing to launch 5G networks, but AT&T’s approach is deceptive," he said. "5G Evolution is an advanced version of LTE and could dampen consumer expectations for real 5G networks.". There’s little doubt that true 5G will make a big difference when it arrives.

When asked which companies they receive personalized messages from, 28% of US internet users said telecommunication providers. Yet just 13% said they would be interested in receiving personalized messages from those companies.