Report
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JUL 7, 2020
This report examines pain points of modern-day parenthood—from work/life balance to screen time to division of household labor—which were plentiful before the coronavirus pandemic (though aggravated by it) and will persist beyond it.
Article
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MAR 14, 2020
We've already seen such use cases for 5G to combat coronavirus in China: In January, telecoms ZTE and China Telecom designed a 5G-powered system that enables remote consultations and diagnoses of the virus by connecting physicians at West China Hospital to 27 hospitals treating infected patients.
Report
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FEB 3, 2020
More than half also said they’d share with entities providing weather forecasting, public transportation, government agencies, ride-hailing companies, banks and telecom providers. The not-so-good news is that many people don’t trust the auto industry to handle their data responsibly.
Report
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DEC 12, 2019
Continual infrastructure investments by the government, especially in rural areas, will improve telecommunication, inviting more people to become internet users, which in turn will lead to greater penetration of social network users. By 2023, we forecast that 68.5% of the population will use a social network via any device. Social Network Users Are Relatively Young.
Report
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MAR 28, 2019
Canadian Radio-television and Telecommunications Commission. GlobalWebindex. Strategy Magazine.
Video
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AUG 2, 2019
Outside of the telecom industry, no other sector reaches 10% of digital ad spending. The top three industries represent 46.3% of overall digital ad spending and speak to the very large investment in consumer spending and financial services products. Given the retail industry's long-standing dominance, the sector no longer grows faster than the average for total digital ad spending.
Report
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MAR 5, 2020
Telecom providers are already rolling out 5G service in a limited number of cities, but they’re also waiting for higher handset penetration. Currently, several 5G phones are on the market, but they are pricey. At CES 2020, Samsung featured its Galaxy S10 5G, Galaxy A90 5G and Galaxy Fold 5G and announced that it had shipped more than 6.7 million 5G smartphones globally in 2019.
Report
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MAY 12, 2020
In India, the young and the affluent are rapidly adopting smartphones and enthusiastically increasing internet and digital video time, but time spent with traditional TV is still growing.
Report
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JAN 24, 2019
Driven partly by a younger demographic shift to mobile, and by an overall trend in consumer behavior that favors mobile, the three major wireless carriers in South Korea—SK Telecom, KT and LG U+—plan to prioritize sports content when they roll out their 5G networks in March 2019. Ipsos surveys in 2014 and 2018 showed that South Koreans are shifting to mobile devices.
Report
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DEC 21, 2020
Virtual events became mainstream because of the pandemic. But for long-term success, event organizers and sponsors need a new virtual event playbook with best practices across the event life cycle. Read this report for the checklist.
Report
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JAN 24, 2019
As of June 2018, according to data released by Mexico’s Federal Telecommunications Institute (IFT), Televisa’s Sky México dominates the pay TV market with 38.7% share, followed Megacable (16.1%) and Dish (13.4%).
Audio
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FEB 14, 2020
eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio Paul Verna talk about why Casper wants to sell sleep, the Oscars' viewership, whether Uber can make money, a new FTC, cashless shops, driverless deliveries, who pandas belong to and more.
Article
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JUN 18, 2019
The term “in-house agency” can mean many different things. It could mean a brand is expanding its internal operations to include in-house creative and media teams. Or it could involve a company that is expanding its partnerships to include consultancies and tech vendors that help set up and staff those in-house agencies. There is no one-size-fits-all approach to how the modern advertising ecosystem operates.
Report
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DEC 16, 2019
For example, telecommunications, internet and utility providers—including Comcast (Xfinity), Verizon, Deutsche Telecom, Excel Energy and Georgia Power—already market various Smart Home as a Service (SHaaS) offerings to customers who want to keep their homes safe, lower their utility bills or improve their energy efficiency. Other firms are also targeting narrower audience segments.
Report
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FEB 10, 2021
The pandemic is pushing consumers into digital banking channels, upping pressure on small and midsized banks to deliver value-added services and digital user experiences. They have to find ways of doing so on limited tech budgets to stay competitive.
Report
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MAR 19, 2020
Vodafone, telecommunications firm with over 110,000 employees. Goal: To reduce the massive volume of email and ensure that all communication happens in one place. Tool: Internal social network. Use Case: “On our corporate social networking platform, we have created communities and groups that are moderated. We also have our internal shared library on connected platforms to streamline communication.”
Report
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FEB 26, 2019
That’s why many telecom operators are opting for a mix of frequencies for their networks.
Article
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NOV 7, 2019
According to Mexico’s Federal Telecommunications Institute (IFT), the number of total pay TV subscribers in Mexico decreased from 19.2 million in December 2018 to 18.7 million by the end of March 2019. Despite this, Mexico is still Latin America’s biggest pay TV market, according to calculations based on data from local government agencies. So how have local players responded?