Vulgar content, teen idols, and infomercials promoting overconsumption are the focus of regulatory scrutiny and possible removal. The CAC is also ordering webmasters to stop pop-up ads and make sure homepages are working properly and presenting a positive vibe.

In the 18-to-24 group, the usage gap will be even smaller than among teens this year: 85.4% will be on YouTube monthly and 73.9% will be on TikTok. By 2025, there will be 24.2 million US TikTok users ages 18 to 24 and 26.6 million US YouTube users. TikTok is also gaining ground in two other important metrics: usage frequency and time spent.

Faster delivery was high up on the list of things that would make UK teens and adults more likely to buy directly from a brand’s website, according to an August 2021 survey by Censuswide for Tug. The importance of delivery also grows during key holidays, according to September 2021 research from LoopMe.

But millennials (born between 1981 and 1996) are more likely to fall into Amex’s target cardholder demographic than Gen Zers, who are still in their teens and early twenties—so this stat could reflect overall aging in the card market. More millennial and Gen Z applicants turn up the heat on issuers to grab this base in the hope that they become long-term customers and lasting revenue generators.

Why Akili could succeed: A gamified ADHD virtual therapy could easily appeal to parents/providers looking for a digital treatment tool that a child with ADHD can stick to. 83.2% of adolescents own a smartphone, which means there’s a large, easily tappable base of potential users for a gamified DTx like Akili’s.

Now, faster delivery times and free returns are gaining in importance: They were the top two factors after price that UK teens and adults said would persuade them to buy from a brand’s website, per the Tug and Censuswide study. Good returns options are also highly sought after. The strain will be difficult for retailers to cope with, so communication will be key.