FEB 11, 2020
According to Pixalate’s analysis of programmatic display impressions on its platform, almost 23% of smartphone app ads were invalid, along with more than 20% of tablet app ads. Rates of invalid traffic to smartphone and tablet apps were notably higher than to the desktop or mobile web. All these numbers were higher when Pixalate analyzed video impressions across devices.
JAN 8, 2020
Clicks from tablets have stagnated in recent years, but mobile phones have accounted for a steadily increasing share. Similar to Kenshoo, Merkle reported that mobile’s portion of search ad spending lagged its impression share. Paid search ads run on smartphones and tablets accounted for just 41% of search ad spending in Q3 2019 because performance lagged on mobile phones compared with desktop.