Article: AM/FM radio rules ad-supported listening, despite advertisers’ perceptions. Article: The top venue for podcast superlisteners isn’t an audio platform.

Digital radio spending has declined during the pandemic, which is in line with reduced advertiser demand. We do, however, expect growth to rebound by 26.8% next year.

eMarketer principal analyst Victoria Petrock and forecasting analyst at Insider Intelligence Peter Vahle discuss the wonderful world of voice: podcasts, radio and voice ads. They then talk about Google holding on to data, a new bill to ban facial recognition technology and a bunch of robots that can cook and serve food.

Strong listener growth has driven podcast advertising in recent years, as significant investments from major audio streaming services made podcast content more accessible. This year, 105.6 million people in the US will listen to podcasts, surpassing 100 million for the first time. That equates to half of US digital audio listeners.

On today's episode, we discuss how the "Big Three" are driving the digital rebound, what we can expect from TV, and a step change for radio advertising. We then talk about the importance of YouTube recommending products shown in videos, consumer awareness of the sunsetting on third-party cookies, and how much Apple's privacy changes could affect Facebook's ad revenues. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.

He built the company to fill a critical gap in marketing: the ability for businesses to make the same kind of data-driven decisions about audio marketing as they do about everything else, so they can maximize the massive opportunity in podcasting, streaming, radio, sonic branding, voice, and more.

SiriusXM announced “Neil Young Radio,” a dedicated channel on its streaming service. Why it’s important: The debate regarding Spotify and Rogan shows how brand safety and values have become increasingly important topics in the advertising industry. It also raises questions about how much responsibility platforms should have for messages creators post on them.

Nicki Minaj's radio show, Queen Radio, will return via Amp in the near future. Other confirmed shows include content from writers of music and culture publication The FADER, as well as prominent radio personalities Guy Raz, Zach Sang, and Kat Corbett. Analyst insight: “Streaming audio is a key part of Amazon’s upper-funnel ads strategy,” says Andrew Lipsman, our principal analyst.

That share has more than doubled to 73% as of Q2 2021, as the audio streaming company continues to invest in original and exclusive content. More like this:. Report: The Power of Amazon. Article: The number of US paid digital audio subscribers is rising faster than previously expected. Article: The US leads in podcast production and penetration, part of a greater trend in English-speaking markets.

Penetration of broadcast radio also declined by a few percentage points between H1 2019 and H1 2020, but radio did reach a larger audience than audio streamed from digital sources, at 77.7% and 75.1% of internet users, respectively. Time spent with broadcast radio was 1:11 daily, on average—a lower level of engagement than all other activities, except online and print press.