Audio
| JUL 31, 2020
eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss TikTok's chances of not getting banned, Spotify video podcasts, Pandora's interactive voice ads, HBO Max sign-ups so far, TV ads in console games, why American farmhouses are typically painted red and more.
Audio
| MAR 12, 2020
eMarketer principal analyst Mark Dolliver and senior forecasting analyst Oscar Orozco discuss how digital adoption has made it possible—or not—for people to work, study and entertain themselves from home during the COVID-19 outbreak. Who doesn't use the internet? Do people spend more time watching Netflix or YouTube? And which platforms get the most social media attention? They then talk about Spotify Kids, faster same-day delivery and Sling TV losing customers.
Video
| APR 29, 2020
eMarketer senior forecasting analyst Oscar Orozco joins global director of public relations Douglas Clark to discuss how the coronavirus pandemic is affecting eMarketer’s forecasts on time spent with audio, including new figures for Spotify, Pandora and total podcast listeners.
Audio
| JAN 28, 2020
eMarketer analyst Ross Benes, principal analyst Andrew Lipsman and vice president of content studio Paul Verna discuss the upcoming video platform Quibi and how much it can affect the current field. They then talk about the consequences of password sharing, NBCUniveral selling ad inventory across all screens and Spotify preparing to serve podcast ads using tons of data.
Audio
| FEB 19, 2021
eMarketer analyst Blake Droesch, principal analyst Jeremy Goldman, and forecasting analyst at Insider Intelligence Peter Vahle discuss whether the Super Bowl delivered, what's fueling Spotify, how the podcast and social media worlds are blurring together, if reducing politics in the News Feed can help Facebook, why the shopping mall might make a comeback, what is the most relaxing song ever (statistically), and more.
Report
| DEC 23, 2020
Hispanic consumers have endured exceptional financial volatility—mostly bad—during the pandemic. Even in normal times, this population is a moving target, with its diverse components evolving in financial strength, degrees of acculturation, and digital engagement.
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| AUG 1, 2021
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| AUG 1, 2021
Article
| SEP 15, 2021
US adults spend significantly more time listening to terrestrial radio than to any other ad-supported audio format.
Audio
| NOV 21, 2019
eMarketer sales executive Michael Bruckenthal, midmarket account manager Brandon Galindo and principal analyst Nicole Perrin discuss initial reactions to Google's new cloud-based gaming service Stadia. Then vice president of content studio Paul Verna talks about the effects of Hulu's price hike, why Spotify is recommending podcasts and Amazon's agenda for its new free music streaming service.
Report
| JUN 2, 2021
New audio formats, such as social audio in apps like Clubhouse, will continue to boost usage, but the real drivers will remain podcasts and streaming music, which are both continuing to grow. Social Networks. The pandemic left many people isolated, so it’s no surprise that social network apps had the biggest jump in average use.
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| OCT 15, 2021
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| MAR 1, 2021
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Article
| DEC 22, 2021
Article
| SEP 1, 2021
There will be 23.6 million YouTube Premium subscribers by the end of the year, which is up a healthy 18% over 2020.
Article
| MAR 16, 2021
Digital audio has undoubtedly benefited from the UK lockdowns. Even with reduced commuting likely eating into their time spent with mobile audio, UK listeners still tuned in to digital audio elsewhere and will continue doing so.
Article
| DEC 28, 2021
We look at 2021’s biggest tech flexes that changed the landscape of business or left us scratching our heads. The year saw Facebook meta-morph into a VR-focused platform, Clubhouse rise and fall, Amazon convert 60 million smart speakers into a giant Wi-Fi network, and more.
Article
| AUG 30, 2021
We project the number of paid digital audio subscribers in the US will hit 121.9 million this year, up 11% over 2020's total.
Article
| DEC 2, 2021