Social commerce—and ecommerce generally—will be key drivers of growth in digital advertising. Advertisers Commit to Social Ads. Adults in Western Europe are among those most skeptical about social media ads, according to a January 2021 global study conducted by YouGov for business magazine Campaign.

Marketers can expect to see more ecommerce integrations on TikTok, as well as more ecommerce partnerships with brands. Monetization and Ad Product Updates. Here are the key monetization and ad product updates from TikTok in Q2 2021:. Brand Lift Study and Third-Party Verification.

In many advanced economies—including Germany, Sweden, Spain, the UK, and the US—time spent with PCs and tablets still exceeds time spent with mobile devices, and by a large margin. By contrast, mobile activity dominates in many Asia-Pacific nations, including China, Malaysia, and Thailand.

Latin American ecommerce giant Mercado Libre is one example of a regional company that has embraced diversity in its marketing materials. The company’s July 2020 video ad, titled “Libre de ser quien soy” (or “Free to Be Who I Am” in English), reflected on how its diverse employees are empowered to bring their whole selves to work to drive innovation at the company.

In 2019, Spanish bank Santander partnered with Telefonica Spain to test different technologies associated with 5G, including virtual meeting rooms. The test included VR meeting rooms that brought bankers from different offices into a single room. The concept could also apply to customers in a remote branch.

To date, some firms and industries are performing relatively well during the pandemic, including ecommerce. Online sales appear to have risen in Germany, as many consumers isolated at home turn from physical stores to internet retailers or buy more online than they used to.

Industries that benefit from these new patterns of consumer attention and spending during the pandemic include ecommerce, health and personal care, and services such as telecoms that are crucial for stay-at-home consumers. As they meet essential consumer needs, many brands in these sectors should see sustained income throughout 2020.

In Latin America, digital ad spending tilts toward display, but advertisers should keep search on their radar as ecommerce adoption continues to surge in emerging markets, such as Colombia, Chile, Mexico and Peru.

The extremely low latency, higher connection density, and more flexible architecture of 5G will create massive new opportunities for enterprises to collect data, analyze and process it in the cloud, and build wireless factories, shops, and offices. Why 5G Matters.

But it’s also because of WhatsApp’s investments into the country, including payments and ecommerce through its partnership with JioMart, as well as India’s fast-growing smartphone user base. Aside from Indonesia, the rest of the countries we track in Asia-Pacific will see minimal monthly user growth this year.