MAR 13, 2020
Admetricks, a web service that monitors online media in Latin America and Spain, tracked weekly display ad spending before, during and after Chile’s civil protests. Pre-Crisis: In the week prior to the protests on October 14, 2019, brands had invested $5.87 million in desktop and mobile display ads. Once the social unrest erupted, advertisers started pulling their display ad dollars.
MAR 5, 2019
Similarly, a December 2018 study of 150 marketers in the US, Spain, Portugal, France, Mexico, Colombia and Peru by influencer marketing firm SocialPubli.com found that 47.4% devoted under 10% of their marketing budget to influencer marketing.