Geography

Asia-Pacific (96)
Europe (81)
Latin America (41)
Middle East & Africa (22)
North America (184)
Worldwide (272)

Content Type

Topic

Industry

Demographics

Publication Date

All
Analysis
Charts
352 Results
Filter
Sort by: Relevance | Date
  • Article
     | 
    JAN 25, 2021

    Facebook Reality Labs VP suggests privacy matters more than the product experience. Even as Facebook struggles to make the pivot, privacy might finally become a competitive advantage.

  • Audio
     | 
    DEC 4, 2020

    eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch, vice president of content studio Paul Verna, and senior analyst at Insider Intelligence Sara M. Watson discuss how social media might (actually) be regulated, social commerce, the ceiling for Disney+, Snapchat rolling out TikTok competitor "Spotlight," Spotify testing Snapchat-like Stories, Facebook paying UK publishers for news in 2021, why you should never trust a raven, and more.

  • Article
     | 
    OCT 29, 2020

    Earlier this month, Mucinex unveiled Sickwear, a six-piece fashion collection that aims to help consumers get through the cold and flu season in style. While it may not be the typical route for a healthcare brand, its parent company RB has been leveraging different channels, including TikTok and now social commerce, to reach consumers—particularly those who may not be aware of its direct-to-consumer (D2C) business.

  • Audio
     | 
    OCT 22, 2020

    eMarketer principal analysts Mark Dolliver and Nicole Perrin, junior forecasting analyst Nazmul Islam and senior forecasting analyst at Insider Intelligence Oscar Orozco discuss what the coronavirus pandemic has and hasn't done to print media. They then talk about racial diversity in ads, millennials in decision-making roles, and American teens' favorite social media platforms.

  • Audio
     | 
    AUG 13, 2020

    eMarketer principal analyst Debra Aho Williamson and junior analyst at Insider Intelligence Blake Droesch discuss whether Instagram's "Reels" feature can steal users from TikTok. They then talk about whether Twitter might buy TikTok, the Federal Trade Commission's potential Twitter fine and a new study about how young consumers engage with premium video.

  • Article
     | 
    JUL 7, 2020

    Since its launch in 2017, Peace Out Skincare—known for its Acne Dot patches—has been rapidly expanding its business through an exclusive partnership with Sephora, as well as its own direct-to-consumer (D2C) business.

  • Article
     | 
    JUN 25, 2020

    Mattress company Simmons is turning to TikTok to help drive brand awareness and attract a younger audience as it looks to adapt in a competitive, digitally native space.

  • Article
     | 
    FEB 13, 2020

    Consumers in the US are planning to spend roughly $196 on Valentine’s Day this year, an increase of 21% over 2019, according to research from the National Retail Federation (NRF).

  • Article
     | 
    MAR 18, 2020

    The wave of coronavirus (COVID-19)-related content has become a high-stakes test for social media platforms’ abilities to fight misinformation. False recommendations about how to avoid contracting the virus or what measures infected people should take to avoid spreading it have the potential to cause more sickness and death from a pandemic that has already taken thousands of lives worldwide.

  • Report
     | 
    MAY 6, 2020

    With Spotify announcing a slight dip in global streams in mid-March and podcast analytics firm Podtrac showing that podcast listening was down substantially in March (US figures, but likely indicative of a wider global trend), it does appear that the current preference is for a melding of audio and visual into one. Social Distancing Means a Slight Swell in Social Media Time.

  • Report
     | 
    JAN 21, 2020

    We need to encourage an environment for employees that is supportive and inclusive to continue delivering award-winning ad campaigns—which are reflective of diverse audiences and keep the UK at the forefront for global ad spend investment.”—Kirsty Giordani, Executive Director, International Advertising Association (IAA), UK.

  • Report
     | 
    FEB 5, 2020

    Our estimates for this group show penetration rates exceeding 90% of the population across several forecasts, including digital video and social network usage. For internet and smartphone use, this age group is almost fully saturated, with 2020 penetration rates of 99.0% and 98.4%, respectively.

  • Article
     | 
    MAR 17, 2020

    As the government continues to wrestle with the coronavirus pandemic, US consumers and news organizations have rediscovered one of the things that made social media so valuable: Democratizing information about a fast-moving global story brings to light important narratives that official sources may miss, ignore or suppress.

  • Article
     | 
    APR 6, 2021

    Where is Clubhouse most popular?

  • Video
     | 
    APR 23, 2020

    eMarketer senior forecasting analyst Oscar Orozco joins global director of public relations Douglas Clark to discuss how the coronavirus pandemic is affecting eMarketer’s forecasts on time spent with social media, including revised numbers for Facebook, Instagram and Snapchat.

  • Article
     | 
    JAN 21, 2020

    The Chinese-owned short-form video app TikTok exploded onto the social media landscape worldwide in 2019, but roadblocks could keep it from rapidly expanding its user base in 2020.

  • Video
     | 
    JAN 2, 2020

    eMarketer global director of public relations Douglas Clark reveals our first-ever forecast for mobile reddit users in the US and the platform’s new live streaming feature.

  • Video
     | 
    DEC 20, 2019

    eMarketer global director of public relations Douglas Clark compares our latest US adoption figures for young adults on Facebook against those of its sister platform Instagram and fierce competitor Snapchat.

  • Audio
     | 
    JUN 2, 2021

    On today's episode, we discuss which platforms have the most creator-friendly environments, how influencer marketing is evolving, and what the next stage of the creator economy will look like. We then talk about Pinterest's new livestreaming feature, the popularity of influencer marketing on TikTok, and how companies should navigate social media coming out of the pandemic. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.

  • Article
     | 
    DEC 12, 2019

    Instagram Users Worldwide. We have raised our forecast for worldwide Instagram users due to stronger-than-expected-growth in nearly every market we track. We now expect 788.4 million people worldwide will use Instagram at least once per month by the end of 2019. That's an increase of 11.6% from 2018, and 1.6 million more users than we had previously forecast.

  • Performance Metrics
     | 
    FEB 18, 2021
  • Article
     | 
    APR 8, 2021

    Worldwide Q3 2020 data shows that most Facebook users have watched video content on the social network, but Facebook Live and Watch have yet to garner mass user attention. Even Facebook Gaming hasn't amassed nearly as large an audience as its competitor, Twitch. Report: The US Gaming Ecosystem 2021.

  • Article
     | 
    DEC 28, 2020

    TikTok’s growth in 2020 has been, in a word, extraordinary. While the pandemic helped stoke user gains for all the major social platforms, it lit a particularly large fire under TikTok.

  • Article
     | 
    JUL 6, 2020

    A similar percentage of users now turn to Instagram for news as they do Twitter, according to new data from the Reuters Digital News Report.

  • Article
     | 
    MAR 26, 2021

    Microsoft is in talks to acquire the popular chat platform, part of a greater focus by Microsoft on social media.