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  • Report
     | 
    OCT 21, 2021

    Apparently many internet users no longer see a tablet as an aspirational device; in every demographic, the share owning a tablet had fallen significantly. That said, 45.5% of respondents in high-income households still owned a tablet. One-fifth of internet users in Russia owned a feature phone in H1 2021.

  • Report
     | 
    OCT 15, 2020

    Usage was also slightly lower among another early-adopter demographic: respondents in high-income households. In that group, the share who had recently used voice search declined from 23.5% to 22.7%. Similarly, Sweden posted few significant changes in penetration of digital devices.

  • Report
     | 
    MAR 30, 2021
  • Report
     | 
    NOV 30, 2020

    Alongside more straightforward transactional and demographic data, predictive analytics and scoring can take into account all kinds of unstructured data from an ever-expanding range of sources and inputs. Big data has come to include social media content, social networks, web traffic, sensors data, and even user gestures. AI, Machine Learning, and Predictive Analytics.

  • Article
     | 
    NOV 20, 2019

    [We] can isolate certain demographics; we can isolate where our core audience segment really resonates,” Kubo said. While figuring out what audience to reach is very important, finding the right host to work with is just as imperative.

  • Report
     | 
    OCT 21, 2021

    On the other hand, many demographics of keen interest to advertisers were still fans of these traditional formats. Older respondents, those living in urban areas, and those in higher-income households engaged with radio and print press at above-average levels.

  • Report
     | 
    JUL 27, 2021

    To overcome the data gap, wealth managers are exploring technologies including AI and natural language processing, which help extract valuable data from alternative sources like social media to better assess ESG impacts.

  • Report
     | 
    OCT 21, 2021

    For the second year in a row, the coronavirus was a probable cause of high social media engagement. Some 94.5% of web users visited at least one of 37 named social media platforms in the month preceding the H1 2021 survey, while 90.2% had used at least one of 20 named messaging services. Those two activities accounted for about 2:00 per day.

  • Report
     | 
    MAR 17, 2021

    Gamer Demographics. There are often two narratives at play when it comes to the demographics of gamers. The first, more traditional interpretation is that the overwhelming majority of gamers are young, tech-savvy males. However, a newer narrative has emerged, indicating that gaming has diversified far beyond the traditional stereotype and is now a mainstream activity. Both contain elements of truth.

  • Report
     | 
    OCT 21, 2021

    Social media and voice assistants got more attention in this year’s survey. In H1 2021, 92.2% of internet users polled had checked in to at least one of 37 named social networks in the prior month, and 91.2% had used a messaging service. GWI rephrased their survey questions about social media this year, to obtain more precise data on how respondents engaged with social and messaging platforms.

  • Report
     | 
    FEB 5, 2020

    Effectively targeting subsegments within the 18-to-34 group is necessary to increase relevance with this lucrative demographic. “By and large, millennials are the demographic brand marketers want to talk about the most,” said Kristin Wozniak, vice president of analytics and insight at Cossette Media. “But there's a generalization that's happening with that group that feels unfair to me.

  • Report
     | 
    NOV 12, 2021

    Generation Z represents more than 20% of the US population and has a collective buying power of $143 million. This report presents a demographic and psychographic overview of Gen Z and offers insights into what makes them tick.

  • Article
     | 
    MAR 3, 2020

    And a September 2019 survey from Morning Consult found that 42% of US Gen Zers ages 13 to 16 said they use TikTok, on par with the percentage who use Facebook (41%) and Twitter (40%), while Instagram usage remains the highest among this demographic, at 79%.

  • Report
     | 
    OCT 15, 2020

    That was a more modest increase than GlobalWebIndex found in many other countries, but usage was already notably high in the Philippines—clear evidence that access to video content is a priority for internet users across demographics. In terms of gaming, it seems that many members of a household share access to a single device.

  • Article
     | 
    AUG 7, 2019

    Psychographics are so much more powerful than demographics with purchase behavior. I'd rather know if you get coffee every morning than if you live in a certain type of housing. It's more valuable to me to know psychographics than demographics. Lowrie, ANGI. That would put some pressure on Facebook. Performance advertisers will constantly be looking for the most efficient, most scaled platforms.

  • Report
     | 
    OCT 21, 2021

    Penetration was well above 80% in almost all demographic groups—the exceptions being 25- to 34-year-olds and respondents in low-income households. Digital video viewing surged between H1 2020 and H1 2021. More than 87% of all respondents had streamed video-on-demand (VOD) content in the month prior to polling this year; that share was above 90% among younger adults and those in high-income households.

  • Report
     | 
    MAY 27, 2021

    Social media time spiked 15.1% among US users in 2020, but it won’t hold onto all those gains. Among social network users, time spent with social media will decline by 2.0% this year. Growth will stay mostly flat through 2023 as people gradually resume in-person socializing. Read Next.

  • Article
     | 
    JUN 20, 2019

    It’s conspicuous that a plurality of respondents in most of the survey’s demographic niches said a company’s reputation for being LGBTQ+-friendly would make then neither more nor less likely to do business with it. “There’s a lot of indifference on the matter, which to my mind seems like a healthy sign of social progress,” Dolliver said.

  • Report
     | 
    JUN 22, 2020

    The global picture for digital buyer growth also suggests a blend of economic, demographic and idiosyncratic factors. It is more likely that regions with a lower user base, larger population, and ecommerce-friendly social and commercial ecosystems will see higher growth rates.

  • Report
     | 
    OCT 21, 2021

    But interest in smart wristbands had clearly waned in most demographic groups, while takeup of smartwatches grew in all but the top age bracket. Smart home products, such as video-linked systems that enable internet users to monitor their property remotely, have so far received a lukewarm reception; penetration rose to just 12.4% this year.

  • Report
     | 
    MAY 30, 2019

    Our forecast does not include demographic breakdowns of print readers, but it’s safe to conclude these readers skew older, especially among those ages 65 and older. For younger consumers, digital outlets have become their go-to source for news, especially social media.

  • Report
     | 
    AUG 10, 2021

    Only in the motor spend category does the AB group outstrip the total for the HoB demographic. However, individually, AB women spent more across the board. The Skyrise Intelligence data cited earlier indicated that those with lower spending power have been shifting their attention to other categories, too.

  • Report
     | 
    OCT 15, 2020

    Several demographics registered higher shares than in H1 2019, including males (40.9%), respondents 25 to 34 (46.0%), and those 16 to 24 (51.7%). Smart TVs top the shopping list of new digital devices and services for internet users in Austria by a large margin. Smart TV ownership in Austria was up 3 percentage points YoY, to 45.4% in H1 2020.

  • Report
     | 
    MAR 24, 2021

    Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends, and demographic adoption trends. Click and Collect: Summing Up 2020 and Forecasting 2021. According to our latest estimates, US click-and-collect sales more than doubled in 2020 and will sustain double-digit growth rates over the next four years.

  • Report
     | 
    OCT 15, 2020

    Smartphone ownership surpassed 90% for the first time, as penetration among older demographics increased. Between H1 2019 and H1 2020, smartphone penetration in Canada rose from 89.3% to 92.5% of internet users ages 16 to 64, GlobalWebIndex reported. Respondents ages 55 to 64 were chiefly responsible; ownership leapt from 72.9% to 85.5% in that group.

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