Over the past few months, many companies have been nimble by leveraging digital channels to drive sales, as well as using miniprograms [lite apps that are accessible via WeChat] and dabbling in social commerce. As a result, companies that have reacted quickly are much better prepared, especially for this new normal in China.
“Besides customer experience, some AI implementations operate at the back-end of retail operations,” said Karin von Abrams, eMarketer principal analyst and author of our latest report, “Western Europe Ecommerce Trends 2020: Consumer-Facing AI, Social Commerce and Delivery/Returns on the Agenda.”.
On the social media side, Facebook and TikTok have introduced live shopping elements over the course of the past year, trying to get in on the social commerce trend.