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  • Chart
     | 
    OCT 12, 2020
  • Article
     | 
    JUL 16, 2020

    Marketers have long turned to social media to hear and respond to what people are saying, gauge sentiment, and inform and support their team's marketing strategy. But the coronavirus pandemic has put fresh emphasis on the practice known as social listening.

  • Audio
     | 
    JUN 29, 2020

    eMarketer principal analyst Debra Aho Williamson and junior analysts Blake Droesch and Nina Goetzen at Insider Intelligence discuss the recent conversation around a Facebook ad boycott. They then talk about why Zynn ditched its pay-to-watch feature, Snapchat's announcements and why WhatsApp's digital payments service in Brazil was suspended so quickly.

  • Article
     | 
    APR 30, 2020

    Facebook had a decent Q1, all things considered. Ad revenues rose 17% year over year, reaching $17.44 billion, and user growth was especially strong. There are now nearly 3 billion people using Facebook’s family of apps on a monthly basis worldwide.

  • Article
     | 
    APR 22, 2020

    Snap Inc. reported strong gains in both users and revenues in its Q1 2020 earnings on Tuesday, despite growing concerns about the impact of the coronavirus on worldwide ad budgets. Here are three takeaways for advertisers.

  • Article
     | 
    JUL 30, 2019

    The second half of July means Q2 earnings are out. While some results were surprising, others showed companies’ continued growth, and in one instance, even a potential rebound. We offer our analysis on six companies as well as our own forecasts.

  • Report
     | 
    MAR 28, 2019

    A major driver of this automated channel’s growth is the predominance of social media advertising, the majority of which is done via programmatic direct—a self-serve, API-driven method for advertisers to place ads on these services. Programmatic direct will account for 59.1% of total programmatic in 2019.

  • Report
     | 
    MAR 28, 2019

    Video and social media ads will be the fastest-growing formats this year and next. Social sites and apps, especially Facebook, have irresistibly large user bases and already perform well for advertisers. And video will get a shot in the arm, as improved telecom infrastructure, like 5G, means seamless delivery of video ads to mobile as well as desktop screens.

  • Chart
     | 
    NOV 19, 2020
  • Report
     | 
    MAR 28, 2019

    “Social [media] ads are one of the most powerful tools for brands right now,” said Luis Fernando Martínez Funes, digital director for Mexico at Llorente & Cuenca, a reputation management and public affairs consultancy firm in Latin America, Spain and the US.

  • Chart
     | 
    NOV 18, 2020
  • Audio
     | 
    AUG 18, 2020

    eMarketer analyst Ross Benes, forecasting analyst Eric Haggstrom and principal analyst at Insider Intelligence Nicole Perrin discuss what's next for out-of-home advertising now that the US is sheltering in place. They then talk about college football's TV ad inventory being in jeopardy, TikTok's data collection practices and the social platforms that small businesses are most likely to advertise on.

  • Audio
     | 
    JUL 16, 2020

    eMarketer principal analysts Debra Aho Williamson and Nicole Perrin and forecasting analyst at Insider Intelligence Eric Haggstrom discuss consumer perceptions of the Facebook ad boycott and where dollars are being redirected. They then talk about how much is too much to pay for streaming TV, advertising expectations for H2 2020 and why WhatsApp Business has grown tenfold in a year.

  • Audio
     | 
    JUL 9, 2020

    eMarketer principal analysts Debra Aho Williamson and Nicole Perrin and forecasting analyst at Insider Intelligence Eric Haggstrom discuss the different Facebook boycott camps advertisers fall into, the potential damage to the social media giant and what happens next.

  • Report
     | 
    MAR 28, 2019

    Despite a faltering economy and subdued growth across traditional media, total media ad spend in China will maintain strong growth on the back of increases in digital and mobile, where the top digital publishers will maintain their dominance.

  • Article
     | 
    FEB 3, 2020

    The role of political advertising in social media will be a key discussion topic in 2020—an easy prediction to make. Kantar Media expects that US digital political ad spending will reach $1.2 billion this year, and we believe the social platforms that continue accepting political advertisers will be major beneficiaries of that spending.

  • Article
     | 
    FEB 22, 2019

    Big news means bigger earnings for Twitter—and their Q4 2018 revenues, which beat expectations, proves that the company was able to leverage its real-time conversation appeal to bolster video ad sales during the big news events of the past year.

  • Article
     | 
    MAR 24, 2020

    With large sectors of the economy unable to do business as usual, many marketers have paused or changed media plans. In one potential early sign of the tough times to come for digital advertising, Twitter updated its guidance to investors earlier this week and announced that it expects to see a drop in Q1 2020 revenues, on a year-over-year basis, due to the coronavirus pandemic.

  • Article
     | 
    FEB 7, 2019

    Dismayed by a shortage of high-quality bras, and limited store inventory, Heidi Zak co-founded the direct-to-consumer (D2C) startup ThirdLove in 2013. The mission was simple: make shopping for a bra a better experience. With a strong focus on personalization, ThirdLove stocked a wide range of sizes and styles and used customer data to create an innovative buyer journey.

  • Article
     | 
    FEB 8, 2019

    eMarketer Analyst Insight: Facebook's share of digital ad revenues far exceeds its share of digital media time. With average ad revenues per user growing as absolute time spent with Facebook in the US stagnates, the gap is expanding, leading to higher costs to grab the average user's attention.

  • Article
     | 
    JUL 22, 2019

    Stacey Grier, who became Clorox's CMO in December 2018, shares similar attitudes to her predecessor. For our report on the future of Facebook advertising, eMarketer principal analyst Debra Aho Williamson spoke with Grier to find out why marketers still rely on Facebook for effective targeting and how Clorox is working alongside the social giant to make the platform a positive place for advertisers—and consumers—in the future.

  • Video
     | 
    OCT 22, 2019

    eMarketer vice president of forecasting Monica Peart shares our social video ad spend estimatesand why Facebook remains on top.

  • Article
     | 
    AUG 7, 2019

    In our Facebook Advertising in 2021 report, eMarketer principal analyst Debra Aho Williamson detailed how advertisers are currently engaging with Facebook and how that might change if controversy and the subsequent reduction of targeting tools continues. Among the CMOs we spoke with were Brandon Rhoten of the restaurant chain Potbelly Sandwich Works, Allison Lowrie of the digital classifieds service ANGI Homeservices Inc. and Peter Scheer of the ecommerce car retailer Vroom.

  • Audio
     | 
    OCT 1, 2019

    eMarketer junior analyst Blake Droesch explains Facebook’s mass app removal, new ad initiatives and hiding likes. He also discusses Twitter’s controversial “hide replies” feature, Snapchat increasing the length of video ads and more.

  • Article
     | 
    JUL 17, 2019

    According to a March 2019 survey from mobile ad and app monetization company Tapjoy, 69% of US consumers said they would rather give up social media apps or TV than lose their favorite mobile games.

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