Ad spending is growing faster for Stories than for the Instagram Feed, as the Meta-owned company continues amassing influence. More like this:. Report: Facebook Advertising 2021. Article: For the first time, Instagram contributes over half of Facebook's US ad revenues. Article: With Big Tech slow to adapt to privacy changes, brands rush to gather their own customer data.

The major social platforms hit the ground running in 2021, making substantial investments into many of today’s top social trends: audio, influencers, and short video, to name a few.

One that performance teams, who traditionally stick to web, paid search, and paid social channels, are finding crucial for driving consumer engagement and conversions. Budgets are shifting to CTV from linear TV and social. Team structure isn’t the only thing changing from the norm. Among surveyed marketers, 58% said they have shifted budget from linear TV efforts to CTV.

Digital and alternative advertising lift overall ad spending in 2021: As spending returns to pre-pandemic levels, it’s become clear advertisers find emerging channels more appealing than traditional ones.

UK regulators prune Meta’s walled garden: Meta has been ordered to sell Giphy, and new ownership could bring back the GIF database’s popular ad program, without the antitrust concerns.

Social Ad Spending During a Historic 2020.

What’s more, social ad units are delivering improved return on ad spend (ROAS) and predictable performance for brands. Programmatic direct spending, which is mainly made up of social ads, will account for more than three-quarters of total digital display expenditures in Canada in 2022. Brands should ensure their media mix is somewhat in line with these industry norms.

On today's episode, we discuss how Americans feel about the different social media platforms and the extent to which trust affects usage and attitudes toward advertising. We then talk about Facebook scrapping certain kinds of ad targeting and some rather lofty expectations for TikTok. Tune in to the discussion with eMarketer principal analyst Debra Aho Williamson and senior analyst at Insider Intelligence Audrey Schomer.

Facebook is challenged by iOS ad measurement problems: As it reinvents how it measures ad effectiveness, the platform could see some ad dollars shift elsewhere.

Article: Facebook ad spending continues to grow, but it won’t be unscathed by iOS privacy changes. Article: For the first time, Instagram contributes over half of Facebook's US ad revenues.

Laura Martin, managing director at Needham & Company, joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey to discuss her outlook for ad spending, the Facebook boycotts, the importance of the gaming audience and why Netflix cannot survive unless it embraces advertising.

Google and Facebook already control 60.8% of the total US digital ad market. And when it comes to the duopoly's share of digital political ad revenues, it has an even tighter grip, with a combined 77.6% this election cycle.

TikTok will surpass 1.5 billion users in 2022: Despite challenges, TikTok has proven resilient and will likely command marketers’ attention and ad spend.

eMarketer principal analysts at Insider Intelligence Nicole Perrin and Yory Wurmser discuss why Facebook is sounding the alarm on Apple's iOS 14 update to its privacy and tracking settings. They then talk about CVS's new ad platform, programmatic returning to pre-pandemic norms, and how mobile ad spending is fairing.