“In the US, we went from radio to TV to PCs to dumbphones to smartphones. Whereas in China, they went from not even having the internet to suddenly everyone has a smartphone in their pockets.”. Through rapid infrastructural development and subsequent smartphone adoption, many rural communities in China have come online in recent years.

Excluded items include those valued at more than €900 ($1,062), smartphones, underwear, food and personalized items. Buyers have 15 days from the date they receive their order to request a free return and reimbursement at a post office. The service is available in France, Germany, Spain and the UK, as well as Australia, Canada, Russia and the US.

According to Pixalate’s analysis of programmatic display impressions on its platform, almost 23% of smartphone app ads were invalid, along with more than 20% of tablet app ads. Rates of invalid traffic to smartphone and tablet apps were notably higher than to the desktop or mobile web. All these numbers were higher when Pixalate analyzed video impressions across devices.

Similarly, JD.com entered a strategic partnership with household appliance retailer Gome last year, which enabled shoppers to purchase products at Gome’s physical stores through JD.com. In addition, Gome opened its digital flagship store on JD.com’s platform.

This is particularly useful for brands that use livestreaming to debut new products, as viewers will tune in to see them being unveiled and are then directed toward a purchase. It’s interactive.

New hardware and new games tend to drive up purchases, use cases, and revenues. But in 2020, hardware supply and demand moved in opposite directions. The International Data Corporation (IDC) reported that VR headset shipments worldwide saw a 6.7% year-over-year (YoY) decline and became scarce, even as interest in VR surged.

Comscore reported that as of August 2020, more than 45% of the US adult smartphone audience had Amazon’s app. Walmart’s app, in second place, had less than half that reach. Amazon’s Prime program—beefed up now to the point where “loyalty membership” doesn’t seem like a fair description—also reaches a large share of consumers.

Smartphone app gamers: Smartphone users of any age who use at least one gaming app on their smartphone at least once per month. A gaming app is a mobile app whose primary function is gaming (e.g., "Candy Crush," "Angry Birds," etc.). A mobile app is a software app that is developed for use on mobile devices, such as smartphones and tablets. This excludes browser-based web apps.

YouTube net ad revenues exclude content acquisition costs (CAC) from gross ad revenues and include YouTube advertising that appears on all internet-connected devices, such as smartphones and tablets, desktops and laptops, and CTV devices. In H1 2020, YouTube’s US ad sales grew YoY, even as Google ad sales fell by 6%, according to September estimates from Magna Global.

Most notably, consumers have embraced ecommerce, which surged 33.6% annually to hit $799.18 billion last year and will grow its share from 14.0% to 15.5% of total US retail in 2021—a shift that’s been particularly pronounced on smartphones.

Smartphone usage is a case in point. A majority of boomers do have smartphones, but it’s an underwhelming majority. We estimate that 68.1% of boomers will be smartphone owners and users this year, vs. 88.8% of Gen Xers (now ages 40 to 55, by our definition) and 94.4% of millennials (ages 24 to 39).

According to our June survey with Bizrate Insights, 18% of US adults had made a purchase on Facebook, ahead of Instagram (11%), Pinterest (3%), TikTok (1%), and Snapchat (1%). Still, 70% had never bought anything from a social network. By expanding its commerce capabilities and making it easier to discover products, Facebook hopes to entice more users to make purchases on its platform.

In the UK, we forecast that 20.1% of internet users will purchase a retail item via a social network this year, representing a 13.3% year-over-year growth rate in users; and in Germany, 23.0% of all ecommerce buyers will also be social commerce buyers this year.

Despite this, the CTA estimates that 5G smartphones will make up just 12% of 4G and 5G smartphones in the US this year. By 2023, 78% of smartphones are expected to run on 5G. Beyond Consumer Electronics. While consumer use of 5G will eventually become mainstream, there is already huge potential for 5G in business and industry.

On Instagram, try-on can go a step further and be tied to Checkout, the platform’s in-app purchase technology, to help guide the path to purchase. In the test that began last October, users can go to a participating brand’s Instagram shop, find products that are available for AR try-on and then go to a product detail page and purchase opportunity.

Following several consecutive quarters of declining sales, iPhone sales reversed course in a huge Q4 showing with revenues up 8% on the strength of demand for iPhone 11 models. Apple also has a hit on its hands with its AirPods, the wireless earbuds that are proving to be a popular gift, given their affordable (albeit still premium) price point.

We estimate that US adults will spend 23 extra minutes a day on smartphones in 2020, totaling 3 hours, 6 minutes. The smartphone has become a major portal to the digital sites that have most benefited from people staying at home. “The dominant access point for all those things across the attention stack is a mobile device,” Thompson said.

GlobalWebIndex found these out-and-about categories were the most likely to have had consumers delay a purchase, including travel and concert and theater tickets. Almost one in five internet users ages 16 to 64 surveyed in mid-March had delayed an everyday purchase because of the outbreak, though almost half said they hadn’t delayed any purchases yet, per GlobalWebIndex.

Upon opening an app, iPhone owners will need to opt in to allowing the app to use Apple’s IDFA, a persistent identity that can be used to track activity across apps—and the pop-up requesting an opt-in must follow Apple’s suggested wording closely.

But the increase in digital buying during the pandemic has accelerated the trend, particularly as making purchases via social networks is still a relatively niche activity. According to our June 2020 survey with Bizrate Insights, 70.4% of US adults had never made a purchase via a social media platform.