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  • Report
     | 
    OCT 21, 2021

    Smart TVs haven’t caused the disappearance of TV streaming sticks, though. The share of internet users who owned a streaming stick or similar device passed 31% in H1 2021—and reached 37.0% in high-income homes. Smart home devices—such as systems that enable people to remotely monitor household energy consumption—also saw a large uptick in adoption.

  • Report
     | 
    OCT 21, 2021

    Smart TVs also posted significant gains. In H1 2021, for the first time, more than 98% of Argentina’s internet users ages 16 to 64 owned a smartphone. Respondents ages 45 to 54 had the highest ownership, at 98.8%. Smart TV penetration also passed a milestone in H1 2021, rising just beyond 60%.

  • Report
     | 
    OCT 21, 2021

    Smart TV ownership is on the rise as well, climbing to 60.5% in H1 2021. By comparison, smartwatches registered only modest uptake, owned by 16.1% of the online population in H1 2021. As in 2020, penetration was appreciably higher among males (19.9%), respondents ages 35 to 44 (19.6%), and those in high-income households (21.7%). Ownership did fall, though, among 35- to 44-year-olds.

  • Report
     | 
    OCT 21, 2021

    The share of internet users who owned a smart TV rose by about 6 percentage points, to 49.2% in H1 2021. Digital audio content, including music and audiobooks, climbed modestly year over year to reach 63.6% of internet users in H1. Penetration rose in almost all cohorts, falling only among the youngest group. Even with the decline, the 16-to-24 cohort posted the highest monthly usage, at 81.4%.

  • Report
     | 
    OCT 21, 2021

    The share of smart TV owners passed the halfway mark this year, reaching 51.9%. Penetration remained highest in more affluent households (58.6%) and also above average in the 35-to-64 age bracket.

  • Report
     | 
    OCT 21, 2021

    Among newer digital devices, smart TVs continued their advance, with ownership rising to 54.4% of respondents. TV streaming sticks are also popular, with 41.2% of internet users owning one in H1 2021. Other digital gadgets are making slower progress toward significant market share.

  • Report
     | 
    OCT 21, 2021

    Smart TV ownership in China declined between 2019 and 2020 but increased in H1 2021 to 38.0%. Penetration of TV streaming sticks and similar devices also rose to near 2019 levels at 8.3%. Meanwhile, voice assistants have become a feature of everyday life for many of those surveyed.

  • Article
     | 
    MAY 19, 2022

    As brands strategize on how best to engage consumers, Mint Mobile is looking to leverage event programming such as live news and sports. In this Q&A, Mint Mobile's Aron North, CMO, discusses the importance of experimentation, and why the brand allocates 10% of its budget for exactly that.

  • Article
     | 
    MAY 12, 2022

    Whether it’s fluctuating viewership or leveraging data-driven technologies to identify the right time and place for brand awareness, there's power in being flexible. In this Q&A, Mediahub's Carrie Drinkwater, chief investment officer, shares where marketing attention is shifting, what clients are looking for, and where new obstacles are rising.

  • Article
     | 
    MAY 18, 2022

    Rising costs and economic uncertainty are contributing to a reconsideration of streaming’s future. Streaming services are under pressure to attract consumers and retain them, all while inching toward profitability.

  • Article
     | 
    MAY 20, 2022

    After two years of booming business for tech and media, the industries are now facing a wave of cost-cutting measures like layoffs and shutdowns that signal a focus on profitability but could harm companies’ reputation with prospective employees in an already-tight labor market.

  • Report
     | 
    OCT 21, 2021

    By contrast with PCs, smart TVs recorded a notable gain between 2020 and 2021, with ownership climbing to 51.5% of internet users. Similarly, smartwatches made a sizable advance in all demographic groups, as overall penetration rose from 15.2% to 21.4%. Among affluent respondents, that share was 28.5%. Ownership was also well above average among 25- to 44-year-olds and city dwellers.

  • Report
     | 
    OCT 21, 2021

    However, smart TVs have experienced wider adoption: Nearly 26% of internet users owned one of these devices in H1 2021. Among adults ages 35 and older, penetration was closer to 30%. Individuals living in higher-income households were most likely to own a web-enabled TV, at 44.6%. Voice assistants posted double-digit penetration in the first half of this year.

  • Report
     | 
    OCT 21, 2021

    Smart TV ownership was up 3 percentage points between 2019 and 2020, and it grew even further in H1 2021, to 49.6%. Meanwhile, the penetration of TV streaming sticks and similar devices rose to 24.9%. Voice assistants, such as Siri and Alexa, are gradually entering the mainstream via early adopters—chiefly internet users ages 16 to 24.

  • Report
     | 
    OCT 21, 2021

    More than half of respondents owned a smart TV. In high-income households, that share passed 60% in H1 2021. Ownership was also well above average among 45- to 54-year-olds. Digital video consumption, which jumped during the pandemic in H1 2020, recorded another leap this year.

  • Report
     | 
    OCT 21, 2021

    Smart TV ownership also rose by several percentage points between H1 2020 and H1 2021, to 49.0%. That share was well above 50% in several demographics, including internet users ages 35 to 64, those in medium- and higher-income households, and those living in suburban areas. Smartwatches and smart wristbands posted gains too.

  • Article
     | 
    APR 13, 2022

    For growth marketers, TV advertising is a logical path forward, offering massive reach, efficiency, and returns. A typical campaign investment of $150,000 may deliver over 30 million impressions and reach upwards of 15 million people.

  • Report
     | 
    OCT 21, 2021

    Notwithstanding these jumps in video viewing, smart TV ownership rose only marginally between H1 2020 and H1 2021, from 37.0% to 39.9%. As in prior years, penetration was greater in middle- and higher-income homes, at more than 43%. Music streaming, gaming, and digital video took up broadly equal amounts of internet users’ time on a typical day in H1 2021, at 1:03, 1:06, and 1:06, respectively.

  • Report
     | 
    OCT 21, 2021

    Belgium is relatively affluent, yet smart TV ownership showed no apparent growth between H1 2019 and H1 2020. As of H1 2021, though, penetration jumped to 45.6%. Among respondents in high-income homes, that share was 52.1%. But ownership rose decisively in all cohorts. Other advanced digital devices and services also registered significant uptake since last year, fueled in many cases by the pandemic.

  • Report
     | 
    OCT 21, 2021

    Some 45.8% of respondents owned a smart TV, with penetration above 52% in the 45-to-54 age group and 59.1% among 55- to 64-year-olds. As in 2020, affluents also recorded high ownership, at 58.9%. Several advanced devices also benefited to a degree in this pandemic year, judging by the data. For example, 13.8% of the survey sample owned a smartwatch in H1 2021, and 8.5% owned a smart wristband.

  • Article
     | 
    APR 7, 2022

    Streaming’s saturation point has driven demand for bundles: A new report from Nielsen shows that 64% of consumers want a bundle that makes it easier to stream.

  • Article
     | 
    FEB 23, 2022

    NBCU instead used the Winter Games (and Super Bowl) as a testing ground for its new partnership with iSpot, through which it is providing cross-platform viewership metrics and data sets for linear TV ads that tie impressions to digital actions like purchases or visits to websites. iSpot also uses smart TV content recognition data to track TV broadcast ad impressions. iSpot touted those metrics and ad performance

  • Chart
     | 
    MAY 2, 2022
  • Chart
     | 
    MAY 2, 2022
  • Chart
     | 
    MAY 2, 2022
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