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  • Report
     | 
    OCT 15, 2019

    Yet smart-home products represent a new frontier: a significant integration between the internet and the systems used to manage households on micro and macro levels. Dash buttons may be gone—Amazon stopped taking orders via the buttons at the end of August 2019—but the era of connected homes is just beginning.

  • Report
     | 
    OCT 15, 2019

    Smart wristbands were even less popular, at just 5.3%. There’s greater potential for smart-home products, such as devices that allow homeowners to monitor household energy consumption and control their heating or appliances remotely. Among respondents in affluent homes, around 11% owned at least one smart-home device.

  • Report
     | 
    OCT 15, 2019

    Smartwatch and smart wristband penetration was especially high among the most affluent individuals, at around 25%. (However, the population sampled in China skews very strongly urban and younger. Both factors have a marked influence on the data; see note below.). In addition, 15.7% of internet users owned at least one smart-home device, such as a smart doorbell or appliance.

  • Report
     | 
    OCT 15, 2019

    Some 14.0% of female internet users, and 9.2% of their male counterparts, owned a smart wristband and nearly 40% of all respondents owned a game console. Importantly, smart-home products are taking off in the UK.

  • Report
     | 
    OCT 15, 2019

    Internet users have invested chiefly in digital devices and services—like smart-home products—that perform useful tasks or make life easier. Smart-home products—such as devices that monitor household energy consumption, or allow homeowners to keep an eye on the front door of their property via a camera linked to a mobile app—have already been well-received in Turkey.

  • Report
     | 
    OCT 15, 2019

    Ownership of smart-home products followed a similar pattern. Nearly 12% of internet users ages 16 to 24 said they owned a smart-home device in H1 2019, compared with 6.9% of those ages 55 to 64. (Note: Nearly two-thirds [64.9%] of GlobalWebIndex’s Australia sample lived in suburban areas in H1 2019, and 13.1% lived in rural environments.

  • Report
     | 
    OCT 15, 2019

    In addition, 12.7% owned a smart-home product, such as a system enabling users to monitor visitors remotely via a mobile app. All of these devices were more common among 25- to 44-year-olds. Vietnam’s internet users have shown little interest in virtual reality (VR) headsets.

  • Report
     | 
    OCT 15, 2019

    Smart-home devices? They’re slowly taking off. Ownership of smart TVs rose barely 5 percentage points between H1 2018 and H1 2019, from 34.6% to 39.3%, suggesting that these devices aren’t a must-have for many internet users in Canada. In the most affluent homes, however, 49.9% of respondents owned a smart TV this year.

  • Report
     | 
    OCT 15, 2019

    Individuals in affluent homes were most likely to use voice controls with any device. One product category that has yet to capture much of Mexico’s digital population is the smart-home device. While 8.8% of internet users polled in H1 2019 did own a smart-home product, the enthusiasm to date is among relatively affluent respondents.

  • Chart
     | 
    DEC 1, 2020
  • Chart
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    AUG 17, 2020
  • Chart
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    AUG 17, 2020
  • Chart
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    AUG 17, 2020
  • Chart
     | 
    AUG 17, 2020
  • Report
     | 
    OCT 15, 2019

    For example, penetration of TV streaming sticks, smart-home products and smart wristbands stood at 6.6%, 6.2% and 3.9% in H1 2019. Smartwatches have had more success, with penetration reaching 9.7% earlier this year. In all these cases, internet users in higher-income households were far more likely to own a device.

  • Report
     | 
    OCT 15, 2019

    Overall, just 7.4% of internet users ages 16 to 64 owned smart-home products, such as web-enabled utility monitors, and fewer than 7% owned a smart wristband or smartwatch. Smartphone penetration is very high, but most internet users still own PCs—and spend a lot of time using them. In H1 2019, 97.1% of internet users ages 16 to 64 in Argentina owned a smartphone, compared with 95.8% a year prior.

  • Report
     | 
    OCT 15, 2019

    Similarly, fewer than 10% of internet users in France owned a TV streaming device, smartwatch, smart wristband or smart-home product. A degree of conservatism was also reflected in media usage patterns. Traditional media still commands large audiences in France.

  • Report
     | 
    OCT 15, 2019

    While 46.4% of internet users in Denmark owned a smart TV, fewer owned a TV streaming stick or similar product (32.5%), smartwatch (10.1%) or smart wristband or smart-home product (9.5%). (Note: The 2019 sample population in Denmark was well-balanced in terms of age. The majority—58.8%—of respondents lived in urban areas, while 21.2% lived in suburbs.

  • Report
     | 
    OCT 15, 2019

    By contrast, smart-home products are struggling to gain traction. Just 8.3% of males owned this type of device and 4.5% of females. Here too, the most affluent homes were more likely to engage with these technologies, and ownership reached double digits. (Note: More than half, 54.8%, of the H1 2019 New Zealand sample lived in suburban areas, while 31.8% lived in cities.

  • Report
     | 
    JAN 29, 2020
  • Report
     | 
    OCT 15, 2019

    Smart wristbands were almost as popular, with overall ownership at 14.9%. More than one in 10 internet users polled had a smart-home product. All these shares were greater than in most other geographies polled. With respect to smartwatches, for example, only India and China came close to the 17.9% penetration rate in Hong Kong, registering 17.0% and 16.4%, respectively.

  • Report
     | 
    OCT 15, 2019

    Perhaps surprisingly, just 7.4% of internet users polled owned a smart-home product—though ownership reached double digits among internet users in affluent households. Digital activities dominate media time for most internet users. Time spent with mobile activities continues to outpace other categories by a significant margin, GlobalWebIndex found.

  • Report
     | 
    OCT 15, 2019

    Similarly, only 3.9% owned a smart-home product, such as a web-enabled home security device or energy monitoring system. Just 4.0% of internet users owned a smartwatch, and 1.6% owned a smart wristband. Digital entertainment, including TV, films and audio, isn’t reaching a large majority of Japan’s internet users.

  • Report
     | 
    OCT 15, 2019

    Some 17.0% of India’s web users owned a smartwatch, and 10.3% had a smart wristband. Ownership of virtual reality (VR) headsets had slipped between 2018 and 2019, from 7.4% to 6.8%—but this remained greater than comparable shares in many other countries, including China (5.0%) and Indonesia (4.7%). Smart-home products are gradually taking off as well, reaching 11.9% of respondents in H1 2019.

  • Report
     | 
    OCT 15, 2019

    But ownership of smart-home products—such as household energy monitors—was modest, at 7.8%. Just 2.5% of respondents owned a virtual reality (VR) headset. About 10% owned a smartwatch. Voice search may be a different matter, especially with Amazon and Google continuing to promote their in-home smart speakers.

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