Wages are up: Wages have been rising for the past year, as a slew of workers have quit their jobs in search of higher pay, leaving employers scrambling to staff up. In April, the average employee’s hourly wage was up 5.5% year over year, according to the Bureau of Labor Statistics.

Retail media advertising is the next big trend in digital advertising, driven by the surge in ecommerce spending and brands’ desire to target consumers close to the point of purchase.

Nearly three-quarters of people who used their Prime benefits weekly started their product searches with Amazon, according to CivicScience in May 2020. Only 21% of Prime users started their searches with Google. People who weren’t Prime members chose to start their searches on Google (42%) more often than on Amazon (29%).

Save for the emergence of unexpected new players—like a TikTok, for example—the general trend lines appear to be set, and they’re only shifting very slowly now. Here are a few additional takeaways:. TV Is Losing Relevance Once Again, but Its Importance Remains Enormous for Loyal Viewers.

These figures very closely match 2019, suggesting that pre-pandemic trends should once again prevail. Over time, display advertising will continue to steal share from search, expanding to 57.2% of the market by 2024. As recently as 2015, search still had a larger portion of the pie. Market Comparisons: The US, China and the Rest of the World.

That will enable CreatorIQ to offer brands access to key first-party insights on audience demographics, growth trends, and performance. More on this: With 1.5 billion monthly active users (MAUs) expected in 2022, TikTok is the most popular social video platform, thanks to its addictive algorithm that has made it incredibly popular with Generation Z and millennials.

As the lines continue to blur between digital and physical channels, retailers will need to master both to entice consumers to continue to return to their brand. Here are five trends they should keep an eye on.

In keeping with that trend, smart TV penetration in Singapore climbed from 44.8% to 48.4% between 2020 and 2021. Digital audio apparently reached a smaller audience in 2021. Two-thirds (66.7%) of internet users surveyed had accessed music, audiobooks, or other audio content via digital platforms in the prior month.

In this Meet the Analyst Webinar, Nicole Perrin, eMarketer principal analyst at Insider Intelligence, explained our latest forecast of US ad spending and the trends driving it.

Last year saw a significant uptick in ecommerce adoption, and social platforms doubled down on their efforts to capitalize on this trend. Today, nearly all of the popular platforms, including Instagram, TikTok and others, have expanded shopping or buying capabilities—creating new possibilities for commerce marketing.

In 2021, display will make up 73.8% of all entertainment digital ad spending—the highest penetration rate of any industry we track—with search accounting for 24.0% and other formats contributing the remaining 2.2%. By comparison, in the media industry display will account for 56.7%, search for 39.6%, and other formats for the remaining 3.7%.

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter. The number of smart buildings worldwide is projected to climb from 45 million this year to 115 million in 2026, an increase of more than 150%, as demand grows for secure, energy-efficient developments.

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter. US Instagram ad impressions are split mostly between two formats. For the US clients of performance marketing firm Tinuiti, 47.0% of impressions came from the feed and 42.0% from Stories in Q4 2021.

This category combines two major ecommerce trends happening in 2022. Digital grocery sales growth: Many of the products in this category make up the nonfood and beverage components in shoppers’ digital grocery carts.

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter. More than 80% of US music industry revenues came from streaming in 2021. Physical formats, like CDs and vinyl records, accounted for 11%, while the rest of the revenues stemmed from digital downloads and synchronization deals with music licensees.

It plans to improve its core checkout experience, Schulman said, because “checkout is to PayPal as search is to Google.”. PayPal’s plan: PayPal users only choose PayPal Checkout about 50% of the time it's available to them—and PayPal thinks it can do better. Schulman outlined three key initiatives to get there:. Reducing transaction time.

Trend No. 4: Local Search Will Recover Strongly. During the pandemic, consumers made fewer local searches, and local search advertising dropped dramatically. Some formats, such as local inventory ads (LIAs) and Google Map Ads, dropped between 75% and 100% in Q2, and they have still not fully recovered, according to Merkle data published in October.

That trend will also help buoy display ad spending in H1 2020. As with search, the decline in display ad spending will be deeper in Q1 than in Q2. We expect Q1 losses to be between 4.5% and 12.0%, compared with 2.8% and 6.0% in Q2. Digital video advertising will also suffer losses in H1 2020 in both scenarios of our model, though the rate of decline will be weaker than those for search and display.

The move highlights JPMorgan’s ambition to modernize its brand by staying abreast of market trends and targeting younger customers. The banking giant said that the risk of “being left behind is worth the incremental investment needed to get started” in the race to build a presence in the metaverse. But the tangibility of JPMorgan’s new metaverse presence seems negligible for its customers:.

CEO Max Levchin said Affirm’s travel and ticketing segment outperformed expectations: Volume doubled from the same period last year, in line with wider trends in the travel sector. Expedia, Vrbo, and Priceline were in the top 10 of Affirm’s partners by volume in Q3. The company also became widely available for American Airlines’ customers during the quarter. What’s next?

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter. In 2021, social audio app Clubhouse registered a total of 6.7 million downloads in the US. About 42% of those downloads occurred during Q1 2021, when the app received extraordinary media buzz.

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to Chart of the Day.

When asked what trends they expected for 2022, the No. 1 prediction, cited by 23.4% of US creators, was “more video content,” according to a November 2021 survey from Mavrck. Continued growth in influencer marketing was in second place (19.8%), followed by further growth for TikTok (8.7%). Livestreaming Will Gain Momentum.