His recent coverage includes topics such as retail media networks, direct-to-consumer brands, social commerce, mobile retail apps, holiday shopping, and Amazon Prime Day. Derek Daugherty is global sector head,  FMCG/CPG & retail at YouGov.

One large toy manufacturer scrapped its existing spring campaign on TV and digital video that was specific to toys for March break and outdoor activities. “With COVID-19, they canceled the planned campaign and pivoted to support retailers,” said Fil Lourenco, vice president of digital at Havas Media Canada.

Meanwhile, more than 27% turn to retailer websites as an Amazon alternative. More like this:. Report: Digital Trust in Social Commerce 2021. Article: Gen Z and payments titans move in on BNPL—but so do watchdogs. Article: The rise of retail media is one of 2022’s top 5 retail trends.

In 2025, digital ad spending will represent 77.5% of total media spending, up from 69.4% in 2021. This shift is partly the result of digital transformation across media, but it also reflects a vibrant, resilient ad market for buyers and sellers. Prediction. Upper-funnel ads will drive digital ad spending gains.

ATT has also caused ad budgets to shift to different advertising formats to work around the change, opening up new advertising opportunities for legacy retailers and broadening Android’s share of the digital advertising pie.

That means that retailers need to double down on efforts to meet their customers via mobile media. Retail Success Will Hinge on Finding a Mobile Audience. The projected rapid growth of mcommerce means that the relationship between retailers and customers is changing in several ways, and retailers will need to find new audiences and renew engagement with existing ones.

How should businesses view these global trends and events? How are behaviors and spending changing? In this report, Insider Intelligence analysts weigh in on the questions they’re being asked by both clients and the media about the shifting landscape in key areas like digital advertising, retail and ecommerce, and financial services.

While the earnings release primarily focused on the company’s retail business, its advertising arm, Walmart Connect, grew to $2.1 billion as marketers continued to flock to retail media networks. Walmart reported that the number of active advertisers using its platform increased by 136% in 2021.

Amazon is the biggest player in an emerging segment of digital advertising—retail media platforms—that will surge over the next few years and eat into the duopoly’s dominance. The two big up-and-coming retail media platforms after Amazon are Walmart and Instacart. The next tier includes large digital marketplaces like eBay and Etsy and multichannel retailers Kroger and Target.

Uses for location data have expanded beyond marketing to provide strategic insights and operational analysis for retailers and other industries.

Profile: Specialty retailer with more than 280 stores nationwide. Objective: Adapt to the rapid digital transformation of the mattress market. Tactic: Retargeting emails with paid media. “Consumers buy a mattress once every eight to 12 years,” said Stewart Schaefer, president of Sleep Country Canada.

The bigger picture: But retail traders don’t tell the whole story of Reddit’s blockbuster year. Reddit has benefited from appreciable earned media as a result of the stock stories earlier in the year, which helped spread brand awareness of the platform beyond the day-trader community. In the US, among all major social networks, Reddit’s 2021 percentage of growth lagged only behind TikTok.

Media and healthcare and pharma are two other industries amid wild swings in spending, albeit in opposite directions. Media digital ad spending stagnated somewhat during the height of the pandemic, but we expect a significant acceleration this year (21.1%).

Here’s how global brands and retailers can make the most of NFTs in China. Because the landscape is highly regulated and surrounded by a rapidly evolving auxiliary technological landscape, brands and retailers should take the long view when developing their NFT strategies. Use NFTs to drive engagement.