Instagram has been working on several initiatives to enable commerce directly within the app. Last year, it made big moves that bring creators closer to that process.

One of the biggest drivers for proximity mobile payment growth is the ever-expanding footprint of stores accepting payments. According to Apple, 74 of the top 100 retail chains accepted Apple Pay as of January 2019, and more have joined since then.

For example, in retail and ecommerce companies, the CMO is less likely to have responsibility over the website or app than in industries such as automotive or consumer packaged goods. In certain organizations, responsibilities may be shared with, or owned by, other C-suites. 5. Experience-Focused CMOs Act as the Customer Advocate.

Amazon's ad biz expands: The platform's higher-funnel Sponsored Brand option is growing in popularity, making its ad business appealing to marketers that want to target customers in all parts of their journey.

These ad units began appearing sporadically on the app shortly after it launched in the US. In August 2018, clothing company Guess activated the first branded TikTok campaign in the US with its #InMyDenim hashtag challenge and food delivery app Grubhub was reportedly testing video ads on TikTok as early as January 2019. Fashion retailer Hollister Co. also ran a series of in-feed video ads last spring.

We were planning on opening four retail stores, and those have been put on hold. So, we're pivoting. With so much uncertainty, I honestly cannot tell you what our next moves will be beyond our current focus—which is digital and engaging with our customers in unique ways. We are all students of this new situation, right?

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and principal analyst Andrew Lipsman at Insider Intelligence discuss what reopening retail will look like, what people feel when they multitask, a TikTok competitor that pays you to watch videos, good deeds during the coronavirus, the most popular payment methods, Queen Elizabeth's first job and more.

Today’s kids are more digital than previous generations at the same age. But, while digital video is certainly an important part of kids’ media diet, we estimate that just over half of those ages 11 and younger (52.4%) will be digital video viewers this year. TV penetration is still much higher (close to nine in 10), although time spent is declining.

The steady increase in technology expenses through 2026 comes as it rolls out a revamped retail banking strategy that improves its mobile app. Customers will also gain video access to human bankers. NatWest noted in its most recent annual report that 80% of investment spend from 2021 to 2023 will be focused on digital and technology initiatives.

Extended reality (XR) technologies are still mostly related to gaming, entertainment, and social media, but their applications are evolving quickly as more consumers and businesses test out immersive experiences.

Retail media advertising sits at the intersection of two major digital disruptions unfolding in Latin America: the meteoric rise of ecommerce and reallocation of ad dollars toward digital formats. While still nascent, retail media will play a larger part of brands’ marketing strategies in 2022.

Lydia teamed up with Cashbee to offer savings accounts next to its payments platform and retail banking services as it bets on cross-selling opportunities.

Food delivery apps like Uber Eats, DoorDash, and SkipTheDishes—a Winnipeg-based homegrown competitor to the US-based services—had already established a foothold before the pandemic. The greater need for delivery last year elevated their influence in food service, even though the fees they charge have raised concerns in the restaurant industry and for regulators.

eMarketer senior analyst at Insider Intelligence Paul Briggs discusses what he's paying attention to in 2021 and why: online grocery shopping, food delivery apps, and more 2021 trends to watch out for in Canada.

The effects of the coronavirus pandemic are turbocharging digital transformation in China's retail sector—and the country is already leading the world in terms of retail ecommerce sales and penetration.

The Restaurants Canada/BrandSpark data shows that 23% of 18-to-34s used such an app at least once a month compared with 8% of those ages 50 and oolder. Social media marketing tactics are helping to level the playing field for smaller restaurateurs who traditionally have had trouble competing with large quick-service restaurant (QSR) chains and their marketing budgets.

Singles’ Day is a must-see for tech watchers, as many of China’s digital giants have used past events to highlight retail tech, including virtual reality (VR) shopping, QR code payments, and livestreaming commerce. A few years ago, Alibaba introduced a Pokémon Go-like game called "Catch the Cat," which featured a virtual cat who drew shoppers to brick-and-mortar stores where they could earn points.

Proximity mobile payments are now ubiquitous across retail categories