Radio Listenership Is Steady, but the Industry Is Not. After a decade of decline, daily time spent with radio will be 1:26 this year, 20 minutes less than it was 2011. We forecast that radio time will continue to shrink—by the end of 2023, it will be 1:23 per day.

listener); music or other audio content delivered within a website or app (e.g., AM/FM radio broadcasts streamed online); and audio podcasts (streamed or downloaded).

We define media as establishments primarily engaged in radio and television broadcasting (network and station), including commercial, religious, educational, and other radio or TV stations. The category also comprises businesses primarily engaged in publishing.

Digital audio will take greater share in time spent with audio, after eclipsing time spent with radio in 2020. Podcasts will drive growth in time spent with digital audio overall. We define radio as including audio content delivered over terrestrial AM and FM radio as well as digital terrestrial and satellite radio services like SiriusXM that are delivered over the air.

In the UK, time spent with radio declined by 13 minutes last year, to 1:37. But the digital audio gain was negligible, gaining just 1 minute, to 1:12. The radio total will recover slightly this year, but growth will then be flat. Digital audio listening, on the other hand, will begin to gain steadily each year through to 2023, when time spent will read 1:24, just 15 minutes behind radio time.

Now a table stake in the digital mix, the partnership channel relies on software innovation that supports unique partnerships across varying mediums such as digital, print, podcasts, radio, social channels, and more to optimize not only traditional partnerships, but also transformational partnerships.

All told, 18.5% of China’s ad dollars will go to TV, radio, out-of-home (OOH), newspapers, and magazines in 2022, adding up to $30.71 billion. Traditional ad spending will see a collective increase of just 0.1% in 2022. Traditional has been in the red for many years, however, so even a meager growth rate can be counted as something of a rebound.

A major constraint of today’s wearables is their clunkiness, but new radio technologies can shift computing more seamlessly to the cloud or tethered devices—while also adding new capabilities. 5G: These cellular networks are much faster, with more computing done on the edge. That means a lot of the hardcore computing for things like AR can happen in the cloud rather than on a device.