Article
| JAN 12, 2021
In our recent report, “Social Media Update Q2 2020,” we explore some of the latest developments in the social commerce space, including the May 2020 launch of Facebook Shops. Facebook Shops allows businesses to set up free online storefronts on Facebook and Instagram.
Report
| AUG 17, 2021
Among the Q2 2021 email campaigns sent worldwide on Omnisend, a marketing automation platform, campaign messages (those aimed at driving action) had open and clickthrough rates well below all other message types.
Article
| AUG 31, 2020
With 50% of US consumers reportedly buying a majority of their items online, and Tracline reporting two-times the year-over-year digital phone sales penetration for Q2 2020, digital is key to closing the sale. Inspire sales with Google Shopping ads. Leverage Shopping ads to share product image and details for seamless online purchasing and delivery to customer’s homes.
Report
| SEP 16, 2021
Our industry ad spending estimates are updated yearly and are based on our estimate of total US digital ad spending, which was most recently updated in Q2 2021 and accounts for the continuing effects of the coronavirus pandemic. Industry Definitions.
Article
| APR 30, 2020
But Q2 and beyond will be much more challenging for Facebook. What executives said about the way Facebook’s business deteriorated in March—and what is happening so far in Q2—revealed much about the way things may play out. Key Data Points for Q1. Ad revenues: $17.44 billion, up 17% year over year. Facebook monthly active users*: 2.60 billion, up 10% year over year.
Report
| MAY 11, 2020
Before the pandemic, digital video was directly displacing TV minutes. We have revised our daily digital video estimate for 2020 to 1:46 from our previous estimate of 1:36. Time spent with video was certainly higher in Q2, and we expect average daily minutes to return to previous levels for the balance of the year when restrictions are eased. Next year, we expect digital video time to be 1:44 daily.
Article
| MAR 30, 2020
For now, the ad channels most likely to take a hit are display, social media and digital video, with linear broadcast TV not far behind, according to the Advertiser Perceptions research.
Report
| OCT 7, 2020
Digital video viewership in the UK will continue to rise this year. The pandemic has provided a particularly significant impetus for subscription video-on-demand services, while connected TVs have become the consumption device of choice.
Chart
| APR 27, 2021
Article
| APR 6, 2021
“For advertisers with goods to sell in the marketplace, Amazon ads were a key performance lever throughout 2020, especially with the cheap ad opportunities available in Q2, when many sellers suffered out-of-stocks and dropped out of the auctions,” said Nicole Perrin, eMarketer principal analyst at Insider Intelligence.
Report
| DEC 16, 2020
PubMatic released data showing that 59% of header bidding ad spending was on mobile devices in Q2 2020, up from 41% in Q2 2019. It also reported that in-app mobile header bidding grew 26% YoY in Q2 2020, while mobile web header bidding increased 18% over the same period. There are some holdouts among large publishers, which still resist implementing header bidding.
Report
| AUG 12, 2020
What Are We to Make of Facebook’s Q2? Amazon’s ‘Hold on to Your Seat’ Q2. A Note on the Duopoly. Facebook’s massive presence will be clear throughout this report. Its overwhelming size skews the display ad market across several of the metrics we break out in our forecasts. For example, this year, 71.3% of US digital display ad spending is mobile. Excluding Facebook from the market, it’s 53.4%.
Report
| OCT 5, 2020
The coronavirus pandemic has accelerated cord-cutting and boosted streaming video viewing.
Report
| APR 14, 2021
The biggest player by far in the in-stream digital video space is YouTube, which we expect to net $6.29 billion in ad revenues this year, $6.06 billion of which will come from video ads. That’s 11.0% of the digital video market.
Report
| DEC 8, 2020
On Facebook’s Q2 2020 earnings call, for example, COO Sheryl Sandberg talked about a coffee shop in Italy that successfully used its Instagram account to promote online sales and free home delivery. There is evidence to suggest that social commerce is taking hold in other parts of the region, too.
Article
| FEB 25, 2021
Especially for younger consumers, a significant attraction of digital products and platforms has been their novelty, as opposed to their utility. But the novel coronavirus has given most of us as much novelty as we care to deal with. As the pandemic drags past Q1 and into Q2, the desire for a return to normalcy will only grow stronger, to one degree or another. This is why nostalgia marketing will likely continue to enjoy a renaissance in 2021.
Report
| DEC 31, 2020
That’s compared with a 25% YoY decline in ad revenues in Q2. International ad revenues reached $381 million in Q3, up by 20% YoY. In Q2, international ad revenues declined by 20%. Marketer Takeaway: Twitter has had a less linear return to growth than the other social platforms.
Report
| MAR 30, 2021
Snapchat users opened the app an average of 30 times per day in Q4, on par with Q2 2020 when Snap last released that figure. Over 200 million Snapchat users engaged with augmented reality (AR) features on a daily basis in Q4, up from over 180 million in Q2 2020. Snap does not disclose monthly usage figures; it publishes information about its DAUs only.
Article
| AUG 17, 2021
But its value jumped as its advertising revenue reached $100 million for the first time in Q2, a 192% rise year over year, per The Financial Times. The bigger picture: But retail traders don’t tell the whole story of Reddit’s blockbuster year.
Report
| OCT 21, 2021
A pandemic-fueled rise in digital video and audio consumption has continued into 2021. Broadcast TV still attracted a vast majority of internet users. As of Q1, 90.4% of those ages 16 to 64 had watched live TV in the prior month. More than three-quarters (78.2%) of respondents had used a TV channel’s catch-up or on-demand service, and nearly 57% had recorded TV programs to watch later.
Report
| JUN 14, 2022
In addition to ongoing trends that continue to reshape the industry, we have factored these uncertain conditions into our Q1 2022 TV ad spending forecasts, as well as our Q2 2022 linear addressable and programmatic TV figures. Currently, we don’t envision immediate changes in our outlook.
Report
| NOV 15, 2021
While personal recommendations are still tops for driving purchases, social networks, digital videos, and online influencers are growing increasingly influential. Gen Zers are more frugal value seekers than their elders, but their definition of value extends beyond buying good quality at a reasonable price.
Report
| OCT 11, 2021
In Q2 2020, with commuters stuck at home, just 20% was consumed in the car. That share bounced back in October 2020, when in-car listening accounted for 28% of all audio listening, slightly down from its pre-pandemic levels.
Report
| DEC 8, 2020
In Q3 2020, Facebook said it had 2.74 billion monthly active users (MAUs), up from 2.70 billion in Q2.
Report
| AUG 26, 2020
In Q2, the number of people who played with Snapchat Lenses every day grew 37% year over year. In Q1, Snap reported a 30 times increase in downloads of Snap Camera, a desktop app that incorporates AR into videoconferencing services.