MAR 27, 2019
During the same timeframe, several social networks, including Snapchat, Pinterest, Instagram and Facebook also launched a variety of AR features—including shoppable AR, AR games and AR advertising—to further entice users and boost engagement. The collective impact from these developments has been significant.
AUG 22, 2019
This could indicate early success for new social commerce features introduced on Instagram, Pinterest and Snapchat during the same time period. Last November, Snapchat launched a new social commerce feature called “Shop and Cop.” Pinterest expanded its shopping capabilities in anticipation of its initial public offering in March.