eMarketer principal analyst Mark Dolliver, junior analyst Lucy Koch and forecasting analyst Eric Haggstrom discuss generational consultants, executive changes at Disney, the rising fortunes of music streaming and the role of social media influencers in politics.

In response to increased social discourse about racial and gender inequity in the US, marketers are redoubling their efforts to be more inclusive. By reflecting the diversity of the real world in their teams and campaigns, they can build greater brand affinity and deeper customer relationships while working to effect positive change.

In the latest episode of "Behind the Numbers," eMarketer principal analyst Paul Verna and forecasting analyst Eric Haggstrom discuss Netflix's latest earnings. What was the the most notable announcement? How has the price increase affected subscriber growth? Will new streaming services from Disney and Apple pose real threats?

eMarketer vice president of content studio Paul Verna discusses how another Disney is being created. He then talks about why Facebook is helping users take their photos and videos with them, why emotionless TV ads aren't thinking long term and why there was a flurry of political ads on Facebook over Thanksgiving weekend.

eMarketer forecasting analyst Eric Haggstrom explains why we’ve revised our HBO Now viewership numbers after the series finale of Game of Thrones.

In today’s episode, we talk “Game of Thrones” with eMarketer account manager Alex Reidy and director of SMB sales Matt Florio, who are both fans of the show. We’re also joined by vice president of multimedia Paul Verna, who hasn’t watched a single episode. We discuss viewership numbers, the impact of "Game of Thrones" on workplace productivity, the likelihood of a mass viewer exodus from HBO and how brands have tapped into the show’s appeal.

eMarketer analyst Ross Benes and vice president of content studio Paul Verna discuss the potential impact of Disney’s new streaming bundle. They also explain why the CBS/Viacom merger matters, where Americans like the stream video and UK media regulations.

eMarketer forecasting analyst Eric Haggstrom explores why we lowered our outlook for streaming services in the US and the impact of price increases on DirecTV Now, YouTube TV and Hulu with Live TV.

Our US digital video, audio, and gaming user estimates, US social network and mobile messaging app user estimates, and US connected TV (CTV), smart TV, OTT video, and pay TV viewer estimates are updated on a biannual basis to continually incorporate the latest changes and developments in consumers’ digital media consumption and technology adoption.

The cancellation of live sports, as well as growing unemployment, will cause some consumers to cancel their cable subscriptions: In fact, 9.2% of respondents to the Business Insider Intelligence Coronavirus Consumer Survey said they had already canceled or were planning to cancel their pay-TV subscription due to the pandemic.

Cord-cutter: Someone who once had but then cancelled a pay TV service. Cord-never: Someone who never subscribed to pay TV in the first place. Cord-trimmer: Someone who cut back on their pay TV service level but still subscribes. Esports: Organized gaming competitions among professional players and teams.

Cord-cutter: Someone who once had but then cancelled a pay TV service. Cord-never: Someone who never subscribed to pay TV in the first place. Cord-trimmer: Someone who cut back on their pay TV service level but still subscribes. Esports: Organized gaming competitions among professional players and teams.

Media and entertainment companies are increasing their digital ad spend at a greater rate than other verticals as revenues surge in the music and film industries and digital video and gaming platforms try to outcompete one another.