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  • Report
     | 
    MAR 25, 2022

    OTT viewers include anyone who streamed digital video across all devices. We forecast CTV viewers by age but not OTT viewers by age, which is why streaming service viewers in this section were compared with CTV viewers rather than OTT viewers. In North America, TV screens accounted for 83% of time spent streaming video in Q4 2021, per Conviva.

  • Report
     | 
    OCT 15, 2020

    In terms of gaming, it seems that many members of a household share access to a single device. Just 12.6% of respondents owned a game console in H1 2020, yet the average time spent gaming per day was 1:22. Digital audio may make fewer headlines than digital video does, but it now commands an equally large audience in the Philippines, at 91.5% of internet users.

  • Report
     | 
    OCT 12, 2021

    In January, we forecast that 14.5 million households would use a vMVPD service in 2021 and that by 2025, the figure would reach 16.9 million. We now expect those numbers to be 13.4 million and 15.2 million, respectively. We lowered this forecast because market leaders in this category have been losing subscribers lately.

  • Report
     | 
    OCT 15, 2020

    Respondents in affluent households registered penetration of 14.7%, though, and 13.2% of those 25 to 34 also owned one.

  • Report
     | 
    DEC 13, 2021

    Instacart has continued to expand in the country, now reaching 90% of households. The grocery delivery platform launched in Quebec in June 2021 with both English- and French-language options. It’s the first time the company has supported a non-English language user experience. Over a quarter of users in Quebec have opted for the French version.

  • Report
     | 
    OCT 15, 2020

    Even this year, tablet owners were more likely to be living in urban areas and high-income households. Several other device types posted slightly lower numbers, too. A little more than 45% of respondents owned a smart TV this year, compared with 46.8% in H1 2019. Just 12.1% owned a smart home product, such as a system enabling users to monitor their home security remotely via a mobile app.

  • Report
     | 
    OCT 15, 2020

    For example, 20.9% of respondents living in high-income households owned a smart wristband, compared with 10.7% of those in low-income homes. While several digital devices seem to be losing fans in Taiwan, most digital services saw steady or increased takeup compared with H1 2019.

  • Report
     | 
    OCT 15, 2020

    It was also more widespread in lower-income households. Online TV and video streaming accounted for an estimated 1:13 per day, a marginal increase since H1 2019. Of course, YouTube accounts for a sizable share of video consumption. GlobalWebIndex includes YouTube in its list of social network destinations, which tends to increase the reach of social networking, as well as time spent with the medium.

  • Report
     | 
    FEB 24, 2022

    Gen X has not only a solid propensity to shop digitally, but also relatively high household wealth. They’re close behind millennials and Gen Z by most digital measures, and they lag only boomers by household wealth, according to data from the ONS Wealth and Assets Survey cited by NimbleFins.

  • Article
     | 
    JUN 8, 2020

    20.9% of US households with three or more children upgraded their broadband service amid ongoing stay-at-home measures of the coronavirus pandemic, according to May 2020 data from The Diffusion Group.

  • Report
     | 
    OCT 15, 2020

    Similarly, just one in 10 internet users polled had a smartwatch or smart wristband in H1 2020, and only 7.5% owned a smart home product—such as a household energy monitor or remotely controlled security system. However, penetration rates for smartwatches and smart home devices were significantly above average among males, younger adults, and respondents in affluent households.

  • Report
     | 
    OCT 15, 2020

    Similarly, tablet penetration was notably greater among web users in high-income households (44.9%) compared with the national average (34.1%). Females and older internet users were more likely to own a tablet, too. While tablet ownership saw few changes between H1 2019 and H1 2020, more internet users had invested in smart TVs, lifting penetration to 36.1%.

  • Report
     | 
    DEC 21, 2021

    The share of US households adopting smart home devices will grow to 41.9% this year as consumers increasingly demand convenience and data transparency.

  • Report
     | 
    OCT 15, 2020

    However, ownership passed 50% among respondents ages 45 to 54 and those in middle- and high-income households.

  • Report
     | 
    OCT 15, 2020

    As in 2019, uptake was much lower in low-income households and suburban areas, but reached 72.6% of internet users in high-income households, up from 67.7% last year. Smartphone penetration is exceptionally high in Colombia, but most internet users have a PC as well. More than 98% of internet users polled in Colombia owned a smartphone in 2020, while 14.4% owned a feature phone.

  • Article
     | 
    MAR 29, 2021

    Ad-supported streaming is on the rise: New data shows ad-supported viewership was up compared with other OTT services in 2020, opening up more inventory for linear TV budget shifts—and that trend is likely to only continue in 2021.

  • Report
     | 
    OCT 7, 2020

    As such, each replacement TV that will find its way into a household in the UK is extremely likely to be a smart TV. Over-the-Top Video Trends. There’s a relatively rich over-the-top (OTT) video landscape in the UK, and under stay-at-home orders, people made good use of such services. Subscription OTT services in particular saw rapid uptake, and their use should trend upward post-pandemic.

  • Report
     | 
    OCT 21, 2021

    Takeup of voice assistants was greatest in the most affluent homes but also above average in middle-income households and among respondents ages 25 to 34. By contrast, ownership of smart home products—such as remotely controlled energy monitors—languished below 13% in H1 2021. Penetration did reach 22.0% among respondents in higher-income homes.

  • Report
     | 
    OCT 21, 2021

    In high-income households, ownership of both devices was notably greater. But interest in smart wristbands had clearly waned in most demographic groups, while takeup of smartwatches grew in all but the top age bracket.

  • Report
     | 
    MAY 27, 2021

    The household big screen accounts for most consumers’ heaviest media consumption. It can offer any blend of live TV, on-demand programming, and video content from digital platforms including YouTube, OTT streamers like Netflix, and more niche internet-based service providers. TV still makes up the majority of viewing time, but digital video is increasing its share.

  • Report
     | 
    OCT 15, 2020

    Ownership did rise marginally in high-income households, but increasingly, internet users may feel they just don’t need a tablet, as current smartphones typically provide better functionality in a more conveniently portable form. Penetration of smart TVs and feature phones hardly shifted during the past year. In H1 2020, 31.1% of internet users had a smart TV, while 23.1% still owned a feature phone.

  • Chart
     | 
    MAY 17, 2021
  • Chart
     | 
    MAY 17, 2021
  • Report
     | 
    OCT 15, 2020

    Internet users in high-income households and those ages 16 to 24 were more likely to own either device. Respondents spent an average 2 hours, 57 minutes (2:57) each day using PCs and tablets and 2:46 on their mobile phones. Subscription video penetration is approaching the halfway mark.

  • Report
     | 
    OCT 15, 2020

    Penetration of virtual reality (VR) headsets and smart home products—such as household energy monitors—declined very slightly as well. Ownership of smartwatches and smart wristbands rose to 18.0% and 10.6% of internet users, respectively, but again these changes were marginal.

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