And last May, virtual care startup Ro doled out $225 million to buy Modern Fertility, a women's health startup that offers affordable at-home fertility tests and a digital app-based platform that displays fertility data to enable personalized care. The big takeaway: Women's health is still a widely untapped market with a ton of expansion potential.

Since Apple’s AppTrackingTransparency (ATT) framework in iOS 14.5 took effect in late April, Facebook has experienced steadily worsening data loss as iOS users have adopted the update.

The iPhone followed suit with a multi-touch display, and the Apple Watch with the digital crown.

While traditional TV ad spending will struggle for growth in the coming years, digital video will not. A portion of digital video spend will go to the nascent CTV space, but traditional broadcasters are also developing their own streaming services (with BVOD ad spend rising at a far faster rate than traditional TV spend). Overall, the advertising opportunity for CTV remains small.

Advertisers in the Middle East and North Africa spend more on social than on any other digital ad format. In 2020, $1.73 billion went to social advertising, more than double what the next biggest format, video, brought in.

Spending on in-store media—including high-resolution video displays—will skyrocket as brands and retailers compete for shoppers’ attention and divert funds from online display ads. Retailers and digital industry bodies will collaborate on larger-scale tech implementations to enliven shopping precincts and city centers generally.

Growth in programmatic display ad spending was resilient in 2020, thanks in large part to the shift from brick-and-mortar to digital retail. Rajeev Goel, co-founder and CEO at supply-side platform PubMatic, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin for the last episode of The Ad Platform to discuss which industries are increasing ad spending fastest, how advertisers are reacting to less Identifier for Advertisers availability, and why momentum in connected TV is exciting.

There was much less willingness to share location, online shopping, and email ID data, particularly among boomers. The takeaway for advertisers is that when asking people to share their information, keep in mind that some data types are more sensitive than others. Content. Highlight of Q4 2021:. Netflix’s spending on a few of its shows was revealed. What to look for in Q1 2022:.

Digital out-of-home (DOOH) advertising includes any out-of-home advertising that is dynamically and digitally displayed; includes digital billboards, digital street furniture, digital transit, digital place-based displays. DOOH is a subset of OOH ad spending and not included in our estimates of digital ad spending.

On today's episode, we discuss Amazon's Q2 advertising performance, the true value of its ad business, and what to expect for the remainder of 2021. We then talk about Twitch's new “Stream Display Ads,” the significance of Amazon's near $1 billion fine, and why Tubi is on the up as Roku cools down a little. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.

LinkedIn had a very strong 2020, during which its total ad revenues grew 31.3%, driven by its Marketing Solutions as B2Bs focused on targeting audiences working from home.

B2B ad spending is still growing for both search and display. In 2020, B2B search spending grew 27.3%. This year it will grow almost 20% to $5.36 billion. Display ad spending is growing even faster, up nearly 40% in 2020 and posed to grow by 32.6% in 2021 to hit $5.09 billion. What's behind this?