China’s Singles’ Day is no longer just a discount shopping event, as participating digital giants are now leveraging livestreams, new product launches, and novel technologies to enhance customer engagement and the buying experience.
Beauty, fashion, and tech are the low hanging fruit for AR social commerce as those categories lend themselves best to the main application for shopping-related social AR, namely virtual try-on experiences and product personalization or visualization.
Resumption of pre-pandemic shopping rituals like door-busting at big-box retailers and fashion-finding at malls will generate strong foot traffic. Mobile traffic will also spike on Black Friday as consumers prepare for in-store shopping trips and engage in showrooming while there. We expect online sales to increase 15.8% to $10.42 billion, assuming the No. 2 spending day position for the season.