Gaming will make up the large majority of mobile app spending, report shows: Mobile game spending will increase 12.6% worldwide this year, but its overall share of in-app spending is on a slight decline.
App Tracking Transparency requires apps to ask users for permission to track their activities across other apps and websites. The alerts are the platform’s first attempt to introduce meaningful, opt-in consent for advertisers using Apple’s unique device identifier, IDFA. Apple is preempting shifts in policy and law by requiring opt-in, rather than opt-out, consent.
Cash App. We estimate that the Square-owned Cash App will continue to grow its volume and share of the market, but gains will slow as the advantage of its set of features wanes. Historically, Cash App led by features despite its network limitations.