AUG 20, 2020
In contrast, fewer Gen Xers and millennials feel the same way, with Gen Zers the least likely to head to physical stores. By and large, grocery shopping is leaning more toward digital because of the pandemic. We forecast that food and beverage will be the fastest-growing ecommerce category this year, with year-over-year growth of 58.5%. Read More:.
OCT 5, 2020
Millennials will have the largest YouTube audience with 55.4 million viewers. By 2024, the number of Gen Z YouTube viewers will surpass that of millennials. YouTube is widely adopted across various ethnicities. In 2020, its penetration among whites (62.9%), Blacks (67.9%), Asians (67.2%), and Hispanics (68.5%) will be relatively similar.
JUL 7, 2020
In September 2019 Bank of America polling among millennial parents (ages 24 to 41), 47% of mothers and 33% of fathers said they would rather stay home full-time but couldn’t afford to do so. Likewise, March-April 2019 polling by Motherly among millennial mothers (ages 23 to 38) found 75% saying financial need was their main reason for continuing to work.