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    Report
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    DEC 12, 2019

    Snapchat will have 293.0 million users in 2019, up 14.3% on the previous year and outpacing the growth rates of Facebook, Instagram and Twitter. Growth has returned to core developed markets, while the pace of growth in developing markets is significant.

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    DEC 12, 2019

    The story commonly told in the media is that Facebook’s time is up, and that usage is declining. While that’s true in some important countries (detailed below), it’s not the case worldwide. Facebook’s already massive global reach is only getting bigger. Facebook’s worldwide monthly user base will reach 1.73 billion by the end of 2019, up 5.6% from 2018.

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    DEC 12, 2019

    Twitter’s plateauing user growth has been evident for the past few years. But its user base is stable and ticking upward. We expect it to maintain its substantial influence worldwide as a platform for political discourse and real-time events coverage.

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    FEB 20, 2019

    For marketers and advertisers, AI is already disrupting core functions, including ad targeting, media buying, content creation and propensity modeling. There’s a dizzying array of solutions available, and it’s important to stay abreast of current offerings and future possibilities. No. 2: The IoT Is Becoming the IoE.

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    FEB 11, 2019

    But millennials are avid consumers of digital video, and venues like YouTube and Netflix loom large in their media mix. We estimate that 89.2% of millennials will be digital video viewers this year. That is significantly higher than their TV penetration, which we estimate at 79.4%. By multiple measures, millennials spend lots of time watching digital video.

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    FEB 6, 2019

    “There is no standardization right now in what is considered fraud or what is considered IVT,” Dhar of Method Media Intelligence said. “The MRC [Media Ratings Council] guidelines are basically only housekeeping guidelines of: Do you have the data stored in the appropriate way? Do you have security protections on your database? Do you have a distribution of access for all your engineers?

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    FEB 25, 2019

    “It’s ultimately up to the brand to decide what’s appropriate, and what media they’re prepared to expose their brands to. Certain alcohol brands may have more tolerance for certain types of media than family or household brands. Some companies have a very strong position when it comes to political content, while others don’t. We give the publisher tools to meet those expectations.

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    JUN 17, 2020

    This report looks at the impact the coronavirus will have on total retail and ecommerce sales in Argentina, Brazil and Mexico, as well as its effect on consumer spending on essential vs. nonessential goods and services.

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    FEB 13, 2019

    Phill Palmer, head of customer experience at Total Media, commented: “Black Friday and Cyber Monday as ‘the big event’ of the year for retailers is very much a passing trend.

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    FEB 24, 2020

    Kantar Media. London Research. MuleSoft. OpenMarket. Opinium Research. Syncsort. Twilio.

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    APR 6, 2020

    Digital media and technology company iX.co has 75 accounts in the true one-to-one tier, according to Gina Spero, director of lead generation and ABM. These accounts fit all aspects of the ICP and will have a high contract value if they convert. “We create content for these accounts that is highly targeted and personalized,” she said.

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    OCT 15, 2019

    Shifting media priorities are reflected in figures for traditional and digital pastimes. About 82% of US internet users polled in H1 2019 had watched live TV in the prior month—yet the average time devoted to broadcast TV per day was under 3 hours (2:51). Only time spent with PCs and tablets was greater, at 4:03 daily; time spent with mobile phones was lower, at an average of 2:30.

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    OCT 15, 2019

    Russia is a clear example of a media landscape in transition, as digital devices and activities become mainstream for the first time. In H1 2018, the penetration rates of smartphones and desktops/laptops were similar. By H1 2019, smartphones were clearly in the ascendancy: 92.8% of internet users owned one, compared with 89.0% who owned a PC.

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    OCT 15, 2019

    Like Hong Kong, Singapore is a small, densely populated and relatively affluent market where the dominance of digital media has been consolidated. Smartphones are the leading digital device in Singapore and continue to increase their lead over PCs. According to GlobalWebIndex, 98.3% of internet users ages 16 to 64 owned an advanced handset in H1 2019, compared with 78.1% who owned a desktop or laptop.

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    OCT 15, 2019

    South Korea is highly industrialized and has historically been a leader in digital communications—factors clearly shaping media behavior in 2019. Smartphones are almost ubiquitous among South Korea’s internet users, according to GlobalWebIndex.

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    OCT 15, 2019

    As in Saudi Arabia, the UAE sample population is largely composed of early adopters—meaning substantial uptake of digital media. Males and city dwellers predominated among the internet users ages 16 to 64 polled by GlobalWebIndex in H1 2019 (see note below). Given those skews, it’s not surprising to find high levels of engagement with digital devices and activities.

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    OCT 15, 2019

    Admittedly, PCs and tablets accounted for more total media time per day than smartphones. That gap has narrowed since H1 2018, however, per GlobalWebIndex. Time spent daily with PCs and tablets declined from close to 5 hours to 4:44, on average, while average smartphone time climbed from 3:30 to 4:10.

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    OCT 15, 2019

    Mobile devices are reshaping Malaysia’s media environment. Smartphone ownership in Malaysia is notably high, reaching 99.1% of internet users ages 16 to 64, according to H1 2019 research from GlobalWebIndex. However, a majority (70.9%) also owned desktops and laptops. Fewer than one-third of respondents owned a tablet—and that had declined from 37.3% in 2018.

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    OCT 15, 2019

    These figures should be placed in context: The sample population polled was predominantly young and urban, and both of these factors generally contribute to more intensive engagement with digital media (see note below). At 31.0%, ownership of smart TVs may appear relatively low, but this average disguises notable differences related to age, household income and location.

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    OCT 15, 2019

    For Denmark’s consumers, broadcast TV is still central to their media experience; 82.1% had watched live TV on a TV channel. Respondents ages 55 to 64, those in more affluent households and those in rural areas overindexed for TV viewing, recording rates above 93% in H1 2019.

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    OCT 15, 2019

    Smartphones rank well above all other media devices in Brazil, in terms of ownership and time spent. Some 97.6% of internet users ages 16 to 64 polled in H1 2019 owned a smartphone, compared with 97.1% in H1 2018, according to GlobalWebIndex. Fewer than 70% owned a desktop or laptop.

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    OCT 15, 2019

    The majority of Colombia’s internet users still makes time for print media. About 70% said they had read a print newspaper in the prior month, while around 68% had read a print magazine. Though it appears consumers are spending less time per day with print content. The daily average devoted to print was 37 minutes, well below the 58 minutes respondents spent with digital titles.