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DEC 8, 2020
Types of Media Challenges in the Next 12 Months According to US Digital Media Professionals, Oct 2020 (% of respondents)
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APR 22, 2021
Do US Agency/Brand Professionals Think Reserve-Based TV Buying Will Become More Scatter-Like as Programmatic Buying Continues to Grow? (% of respondents, April 2021)
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APR 19, 2021
Issues Related to Advertising on Connected TV that US Agency/Marketing Professionals Find Challenging, Ranked by Difficulty, Feb 2021 (scale of 1-5)
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JAN 16, 2020
Channels that US Agency/Marketing Professionals Are Most Likely to Use to Add Reach to Their Linear TV Campaigns, 2018 & 2019 (% of respondents)
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JAN 19, 2021
Channels/Services US Remote Workers Use to Communicate Personally and Professionally, Jan 2021 (% of respondents)
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JUN 23, 2020
How Is Co-Viewing Negotiated in Connected TV Ad Buys According to US Agency/Marketing Professionals? (% of respondents, March 2020)
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JAN 16, 2020
Types of Advanced TV Advertising Purchased by US Agency/Marketing Professionals in the Past 12 Months, Dec 2019 (% of respondents)
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JAN 16, 2020
Advanced TV Channels that US Agency/Marketing Professionals Are Most Likely to Use to Add Reach to Their Linear TV Campaigns, Dec 2019 (% of respondents)
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APR 1, 2021
Most Important Advertising Channel for Accomplishing Goals/KPIs According to US Agency/Marketing Professionals*, Dec 2020 (% of respondents)
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DEC 8, 2020
Media Types Most Vulnerable to Brand Risk Incidents in the Next 12 Months According to US Digital Media Professionals, Oct 2020 (% of respondents)
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DEC 8, 2020
Digital Media Challenges According to US Digital Media Professionals, Oct 2020 (% of respondents)
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JUN 23, 2020
Challenges Preventing Combined TV/Digital Video Ad Buying According to US Agency/Marketing Professionals, March 2020 (% of respondents)
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MAR 26, 2020
How Has the Coronavirus Pandemic Impacted US Agency and Marketing Professionals' Advertising Efforts? (% of respondents, March 2020)
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JAN 22, 2020
Leading Digital Media Challenges US Digital Media Professionals Expect Their Company to Face, Dec 2019 (% of respondents)
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APR 22, 2021
Change* in Ad Strategies by US Agency and Brand Media Buyers, by Strategy, April 2021 (% of respondents)
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APR 22, 2021
Types of Ad Measurement/New Ad Types vs. Change* in Investment Among US Agency and Brand Media Buyers, April 2021 (% of respondents and % average increase in investment for 2021 vs. 2020)
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MAY 7, 2020
How Far Ahead Did US Agencies and Brand Marketers Plan Select Media Before and During the Coronavirus Pandemic? (months, April 2020)
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MAR 24, 2021
Challenges Faced by US Agency/Brand Professionals When Executing an Addressable TV Advertising Strategy, Feb 2021 (% of respondents)
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OCT 7, 2020
Coronavirus Impact:
Strategy Changes that US Marketers Intend to Keep if There Is a Prolonged Effect or Second Wave, July 2020 (% of respondents)
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JUN 23, 2020
Business Functions that Are Responsible for Managing Their Company's Location Data According to US Marketers, March 2020 (% of respondents)
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MAY 27, 2020
What Cases Are UK/US Marketing Professionals Trying to Solve with Personalization? (% of respondents, Feb 2020)
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MAY 4, 2020
Coronavirus Impact:
What Technology Have US Employees Found Most Helpful Since Working Remotely? (% of respondents, May 2020)
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MAY 4, 2020
Coronavirus Impact:
US Employees Who Find that They Are More Productive Working Remotely than in the Office, May 2020 (% of respondents)
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MAY 4, 2020
How Do US Employees Feel About Going Back to Work After the Coronavirus Pandemic Restrictions Are Lifted? (% of respondents, May 2020)
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MAY 4, 2020
US Employees Who Feel Remote Work Will Eventually Replace a Physical Office After the Coronavirus Pandemic, May 2020 (% of respondents)
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