And time spent with music streaming specifically was unchanged YoY, at 48 minutes per day on average.

Broadcast TV, radio, and print have maintained substantial audiences, though time spent with digital alternatives is greater. The share of internet users ages 16 to 64 in Malaysia who watched live TV in the month prior to polling rose very minimally between 2020 and 2021, from 79.9% to 80.2%. It saw a very slight decrease in time spent per day, however, to 1 hour, 45 minutes (1:45).

Time spent each day with music streaming had risen by 7 minutes, to 1:04 on average. Podcasts also claimed more time this year, at 30 minutes daily versus 21 minutes in 2020. Traditional audio broadcasters reached a wider public.

Broadcast radio enjoyed a much wider audience than print media in H1 2021. Nearly 77% of Ireland’s internet users had listened to live radio programs in the month prior, spending an estimated 1:12 per day—a time unchanged since 2020. Penetration remained above average among respondents in affluent and rural households and highest of all (more than 84%) among 45- to 64-year-olds.

Time spent with mobile devices averaged 2:45 daily in H1 2021, compared with 2:29 in H1 2020. Yet time devoted to PCs and tablets had also risen and still exceeded mobile time, at 3:47. Smart TVs posted significant growth in both 2020 and 2021, due at least partly to the pandemic and greater engagement with in-home entertainment.

As in previous years, time spent with social media in South Korea was notably low compared with other countries, at 1:12 per day. And as in 2020, only Japan recorded a shorter daily time spent with social in H1 2021, at 50 minutes.

Time spent daily with desktops, laptops, and tablets rose to a remarkable 5:25 on average, while smartphone time reached 4:56. Social networking and messaging accounted for long periods with screens of all sizes.

Digital video viewership, time spent with the medium, and video ad spending are all reaching new heights in Canada.

By contrast, Twitter’s time spent represents a new high for the app, despite the loss of about 300,000 adult users in the US, suggesting an increasingly engaged audience—albeit a shrinking one. More like this:. Report: Q4 2021 Digital Video Trends. Article: Marketers increasingly turn to TikTok for influencer marketing.

Winter Olympics provide Beijing the opportunity to scrub China’s internet clean: The door to a free and open Chinese internet is closing fast as regulators aim to reshape the Great Firewall of China.

Mobile app gaming has managed to hold on to its pandemic-driven success and then some, reversing our previous predictions that time spent gaming with mobile apps would decline in the US after 2020.