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  • Chart
     | 
    DEC 26, 2020
  • Report
     | 
    JUN 17, 2020

    According to a poll conducted at the end of March 2020 by advertising agencies DDB Argentina and DDB Latina, luxury products (61%), car purchases (50%) and beauty products (29%) became less important to internet users in Argentina in light of the coronavirus. Conversely, items like medicine and health (57%), fruits and vegetables (54%), and food (48%) grew in importance.

  • Report
     | 
    JUL 2, 2020

    Display and search will be relatively flat this year (0.5% and 0.9%, respectively), well off our pre-pandemic estimates, which showed strong growth for both formats. Traditional display, which does not include video, will decrease by 2.5% in 2020. Rounding out digital spending are minor contributors like classifieds, messaging and email.

  • Chart
     | 
    JAN 3, 2021
  • Report
     | 
    JUL 23, 2020

    “In terms of how podcasts listeners compare with radio, they are by and large younger and more affluent,” Noorani of CBC Podcasts said. “We see the audiences in podcasting as additive to the overall audio and radio service. We've seen it as a way of bringing in additional listeners.”. CBC introduced a new ad server in 2019 to better feed ads to targeted audiences across its network of podcasts.

  • Report
     | 
    JUL 27, 2020

    Luxury automaker BMW told Forbes in April that spending on esports will eventually outnumber golf and motorsports advertising, as the company shifts dollars away from live events and trade shows to invest in esports.

  • Report
     | 
    NOV 12, 2019

    Respondents to our Digital Trust Survey tend to be younger, male, affluent, North American, and early adopters of tech.

  • Report
     | 
    OCT 15, 2019

    In both cases, penetration was much higher among older and affluent respondents. (Note: Just over 60% of US internet users polled by GlobalWebIndex in H1 2019 were female—making for a pronounced gender skew. In addition, the share of respondents ages 16 to 24 was relatively low, at 11.4%.).

  • Report
     | 
    OCT 15, 2019

    In this comparatively wealthy country, most internet users can afford digital devices and services. But many older residents are in no hurry to abandon traditional media. Nearly 95% of internet users ages 16 to 64 polled by GlobalWebIndex owned a smartphone in H1 2019; among the affluent, that share was effectively 100%.

  • Report
     | 
    OCT 15, 2019

    (Just 24.5% owned a tablet—though penetration among affluent respondents was near 40%.) Moreover, mobile time spent reached an average of 3:36, balanced with the 3:37 spent with PCs and tablets. Adoption of newer digital devices continues to grow, especially in affluent households. In H1 2019, 31.2% of internet users polled by GlobalWebIndex owned a smart TV, while 16.2% owned a TV streaming stick.

  • Report
     | 
    OCT 15, 2019

    Males, affluent households and urban residents again posted above-average rates for these options. It’s worth noting that Canada’s internet users were more likely to be active on social media than to watch live TV. Fully 82.0% of respondents identified themselves as social network users.

  • Chart
     | 
    NOV 1, 2020
  • Report
     | 
    AUG 26, 2020

    Gucci: The luxury brand teamed up with Snapchat in June 2020 for a pair of global AR shoe try-on Lenses. The ads each showcased two pairs of sneakers, allowing users to virtually try them on and then purchase directly via a Shop Now button. The ads used foot-tracking technology from Wannaby and represent an expansion of technology that Gucci previously made available through its own app.

  • Report
     | 
    OCT 15, 2019

    Like tablets, smart TVs were also found more often in affluent households. Smartwatches have taken off in Saudi Arabia to some extent since last year, when penetration was below 10%. As of 2019, over 14% of internet users polled owned a smartwatch; predictably, that share was higher among younger respondents, city dwellers and the most affluent.

  • Report
     | 
    OCT 15, 2019

    The youngest internet users (ages 16 to 34) and the most affluent were streaming video more than older, less affluent ones. Younger people were also more responsive to digital audio. Broadly speaking, engagement with music, podcast and other audio content accessed online was relatively low in Taiwan in H1 2019, at 50.8%. But penetration was closer to 65% in the 16-to-24 cohort.

  • Report
     | 
    OCT 15, 2019

    Internet users in urban and affluent households were more likely to own a console, as were those ages 16 to 34. Fewer than 5% of internet users in Singapore owned a virtual reality (VR) headset in H1 2019.

  • Report
     | 
    OCT 15, 2019

    Ownership was more widespread among the youngest and oldest respondents, urban dwellers and those living in affluent households. Just 5.0% of respondents owned a feature phone. In a country fixated on mobile devices and services—and where the average time spent each day with mobile reached 3:13 in 2019—PCs are often secondary.

  • Report
     | 
    OCT 15, 2019

    Usage was even higher among females, older respondents and those in more affluent households. In addition, 53.1% of those surveyed viewed TV shows via broadcasters’ on-demand/catch-up services. Some 48.3% said they had recorded live TV programming to watch later. Nearly eight in 10 internet users had watched video-on-demand (VOD) in the prior month.

  • Report
     | 
    OCT 15, 2019

    Individuals in affluent homes were most likely to use voice controls with any device. One product category that has yet to capture much of Mexico’s digital population is the smart-home device. While 8.8% of internet users polled in H1 2019 did own a smart-home product, the enthusiasm to date is among relatively affluent respondents.

  • Report
     | 
    OCT 15, 2019

    The same was true for affluent respondents (the top 10% ranked by household income) and urban dwellers—groups for whom mobile options are increasingly attractive and affordable. Last year, smartphone penetration stood at 88.2% of internet users; that had climbed to 92.3% in H1 2019. Feature phones aren’t entirely obsolete, though.

  • Report
     | 
    JUN 10, 2020

    On the other hand, ecommerce has been constrained by recessionary pressures, negative consumer confidence, and a short-term move away from luxury items and discretionary purchasing (which form the core of many ecommerce platforms).

  • Report
     | 
    OCT 15, 2019

    Smartwatches and smart wristbands are more likely to be found on the arms of New Zealand’s younger, urban and affluent consumers. Penetration of both devices had risen above 10% in H1 2019. Ownership of smart TVs is still lingering below the halfway mark as of H1 2019, at 43.3%.

  • Report
     | 
    OCT 15, 2019

    Younger and more affluent internet users were more likely to do so. In total, 59.4% of respondents had used a subscription video-on-demand (SVOD) service such as Netflix. Streaming video was even more widespread among internet users than social networking. But it’s important to keep this in perspective.

  • Chart
     | 
    MAR 23, 2020
  • Report
     | 
    OCT 15, 2019

    Affluents in general were more likely to own either device. Tablet ownership was also highest among respondents in the most affluent households, at more than 35%. But as this figure suggests, tablets have never really caught on with a significant proportion of internet users in Japan. Overall penetration was just 28.1% this year.

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