That experience could help make it a major player in the sports betting world, at a time when many US states are loosening restrictions and the market for sports betting continues to grow. That could help bring in more engagement and revenue for the app. Facebook tests new limits to political content.

Sportswear retailer JD Sport, for example, ran a VR campaign in partnership with Nike in mid-2021 that allowed TikTok users to “try on” a new pair of Nike VaporMax sneakers. Don’t think that it’s just teens on the platform. Facebook has lost younger users, many of whom have no doubt migrated to TikTok.

Kiswe, a video technology startup, uses cloud technology to help entertainment brands, sports leagues, and broadcasters “super serve” diverse audiences with personalized digital fan experiences, said Khee Lee, CMO of the company. “We live in a deeply multicultural world, and we can use technology to serve all these different segments.”

It’s also available in QSRs at sports arenas via partnerships with the Toronto Blue Jays, Toronto Maple Leafs, Toronto Raptors, and Toronto FC. “With the rise of flexitarian consumers, there is a continued surge in the plant-based category,” said Grogan, who cited internal research that showed 93% of new consumers to the plant-based protein market are flexitarians (not exclusively vegetarian).

TV ad spending, which was already on the decline before the pandemic, will take an additional hit with domestic sports leagues on hiatus at least through the end of April and the Summer Olympics postponed until 2021. In our March forecast, we estimated that TV ad spending fell by 1.0% in 2019 and would decline by an additional 0.25% in 2020.

He loves sports, Star Wars, food, dogs, Spartan Races and his family.

NBCUniversal is accelerating its plans to launch its Checkout platform, a move aimed at helping retailers, particularly those that have temporarily closed during the pandemic, and a way to drive ad revenues as many TV networks are losing billions due to canceled or postponed sports programming.

A December 2019 survey from Comscore MobiLens Plus found that US smart speaker owners are already using their devices to ask general questions, stream music and get updates on sports, traffic and weather, among other things. Voice usage will continue to pick up and extend to other smart-home components implicated as major germ hubs.

In another example, Kiswe, a video technology startup, uses cloud-based technology to help entertainment brands, sports leagues, and broadcasters “super-serve” diverse audiences with personalized digital fan experiences. “We’re in a deeply multicultural world, and we can use technology to serve these different segments,” said Khee Lee, the company’s CMO.

The five bundles are Sports, Entertainment, Beauty, Lifestyle and News. Audience. We updated our international Snapchat user forecast, excluding the US and UK, in June. Here are the highlights:. Snapchat’s user growth will decelerate in all regions in 2020, except the Middle East and Africa.

Its flagship products, Live Holographic Telepresence and Holograms for Retail, enable users to control their viewpoint for streaming video content. Founded: 2016. Total funding: $5.5 million. Stage: Seed. Notable investor: Sway Ventures. Headquarters: Seattle.

“If people see that you are a good sport, they’ll move on. The worst thing you can do is try to hide the negative comments, because that will have a countereffect.”. In more serious situations, however, an apology is likely in order. And it may be necessary to remove the post altogether. “If a meme came off as offensive, for example, it’s necessary to apologize,” Know Your Meme’s Caldwell said.

We had strong representation at what you might call tent pole-type investments, such as large sporting events, music events and culinary-type festivals. But lacked representation at smaller, local events. eMarketer: Diageo has an extensive brand portfolio—how did you prioritize which brands to showcase and which communities to showcase them in?

Bell Media also closed several stations in early 2021, including its sports radio stations in Vancouver, Winnipeg, and Hamilton. Podcast Listening Boosts Digital Audio. Podcast listeners are heavy users compared with consumers of other forms of informational media.

The internationally lesser-known Kuaishou—which went public in Hong Kong on February 5—has a bigger footprint in China’s lower-tier cities and rural areas and offers a window into the lives of ordinary people. In December 2020, 64.9% of Kuaishou users were based in cities Tiers 3 and lower, compared with 58.7% for Douyin, per data analytics company QuestMobile.

As per the issues for print, the suspension of large amounts of traveling and commuting has hit radio particularly hard—as has the suspension of major sporting events. Also, local radio relies heavily on small businesses that are being squeezed like never before. Here, too, spend will be negatively affected.

There was a lot of talk about virtual reality for gaming, sports and entertainment, but I didn’t see any huge leaps forward from where we are now. Meanwhile, there’s still a wait-and-see mentality regarding AR.

Tagger analyzed roughly 11.6 million Instagram posts from 161,000 US influencers from January 1–July 30, 2020, in the following categories: travel, beauty, cannabis, DIY, food and drink, family, fashion and style, lifestyle, sports and fitness, and media and publications. Engagement was defined as any type of interaction with influencer content, including likes, shares, comments and views.

The launch of Live Shopping was a natural next step, as it combines several aspects of digital media that have seen growth during the pandemic: ecommerce, livestreaming, and influencers. And since sellers that want to host live shopping streams must enroll in Instagram Checkout, it automatically places them within Instagram’s (and thus larger Facebook’s) ecommerce ecosystem. Snapchat.

Its podcast investments also include sports podcasts, pulling resources and talent from the company’s national and regional Sportsnet channels, which are rightsholders to all the major sporting leagues in North America, including the NHL, NBA and MLB. Rogers also acquired Pacific Content in 2019, a Vancouver-based branded podcast production house.

In March 2020, when college and professional sports were abruptly canceled at the start of the pandemic, Buffalo Wild Wings and its agency The Martin Agency compiled snippets of consumer-generated Instagram posts into a video that demonstrated the unusual ways consumers were playing sports at home.

In a June 2020 survey of US internet users by Whistle Wise, the research arm of sports and entertainment publisher Whistle, it ranked as the favorite social media platform among female respondents ages 13 to 24 by a wide margin over YouTube, Snapchat, and Instagram. Among male respondents in the same age bracket, it ranked third, behind YouTube and Snapchat. Time Spent on TikTok Is Soaring.