This rapid expansion, along with linear TV’s gradual contraction, will make China one of the few major markets where time spent with TV and digital video combined is still increasing at full tilt. In more mature media markets, overall video time has been relatively stagnant in recent years or only ticking up very slowly.
A less global set of Olympic fans: Olympic organizers have banned foreign spectators from attending the games in Japan this summer, and there are two questions marketers should consider in response to this decision.
So, NBCU’s shoppable content is available via linear TV and streaming apps? Is it also available through the Peacock app? Feldman: We're working with Peacock right now, and that will be something that we can talk about very shortly. Moore: What we can speak to right now is that NBCUniversal Checkout is primarily executed through the web.
Amazon’s net US digital ad revenues will rise by 41.0% this year as consumers shift dramatically to more ecommerce shopping and advertisers pay to get in front of shoppers at their leading destination.