Even last-placed Japan increased at a 10.5% rate, meaning ecommerce sales grew in every country we cover by at least double digits. Looking forward, many countries will see a normalization of ecommerce expansion in 2021, but nearly all will remain in positive territory.

The same is true in Japan. This year, 85.5% of smartphone users will use mobile messaging apps, leaving little room for growth. Of Japan’s 66.5 million monthly users, 90.4% will use domestic platform Line. Key Takeaways. The pandemic has converted new mobile messaging app users.