The company’s executives stressed that AI systems driving the metaverse would be focused on preserving user privacy and being as transparent as possible. Meta, whose products Facebook and Instagram leverage user tracking to sell ads, has had numerous run-ins with regulators due to privacy abuses.

By the end of the year, the number of social network users in the region will hit 358.2 million, an addition of 8.0 million new users. That growth comes on the heels of 2020, when the pandemic helped add a whopping 29.0 million new social media users to the region. Latin America is also home to some of the world’s most regular users of social media.

UK adult Instagram users spent about 29 minutes on the app per day in 2020, a YoY increase of 7.3%. In 2021, UK users will spend exactly 1 minute more on Instagram than they did last year, at 30 minutes daily. Facebook does not publicly report Instagram user figures. Our updated forecast for monthly Instagram users worldwide will be available in April. Product Updates.

On today's episode, we discuss the severity of Facebook's young people problem, if we're looking at this issue the wrong way, and whether Instagram can continue to pick up the slack. We then talk about what to make of Twitter's CEO and co-founder Jack Dorsey stepping aside and a reordering of teens' favorite social media platforms. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Debra Aho Williamson.

Not its first rodeo: Meta has long struggled to understand how to effectively leverage Facebook, Instagram, and Messenger’s massive user bases to drive online sales.

Russian authorities have actively promoted Telegram as they have banned other foreign platforms such as Facebook, Instagram, and Twitter. Telegram users consume 101 MB of data each day on average, compared with 26 MB for WhatsApp users. Shortest ban ever? After Brazilian government institutions were unable to reach Telegram for months, the service was banned in the country last Friday.

“The content format on TikTok makes users feel like they have to buy now, whereas on Instagram users know they can come back tomorrow and find the post,” SuperOrdinary’s Trau said. One caveat: Use of direct checkout requires access to payment cards—something many users may not have yet. More in-app shopping capabilities matter to brands for two main reasons:.