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  • Article
     | 
    MAY 20, 2020

    TikTok’s social commerce features are not as robust as Instagram's or Pinterest's, but the popular short-form video app has been slowly adding shopping ads while integrating creators along the way.

  • Article
     | 
    FEB 27, 2020

    “The best chances of success for brands and retailers will continue to be in the mid- and upper funnels, where social properties like Instagram can introduce consumers to new brands, create awareness and stimulate demand over time,” said eMarketer principal analyst Debra Aho Williamson in her “US Social Trends for 2020” report, published earlier this year.

  • Report
     | 
    MAY 30, 2019

    “Facebook and Instagram are by far the best places to deliver our content—our strongest marketing weapon.”. The same is true for larger brands.

  • Article
     | 
    MAR 31, 2020

    Last year, US advertisers spent almost a quarter of their mobile ad budgets on video, including 11.4% going to video ads on social networks like Facebook, Instagram and Snapchat. It remains to be seen how those shares may shift this year as a result of the pandemic and looming recession. Mobile video seems to be well-placed.

  • Audio
     | 
    OCT 8, 2020

    eMarketer senior forecasting analyst Peter Newman and junior analyst at Insider Intelligence Blake Droesch discuss how the pandemic affected Americans' social networking behavior and where the major platforms now rank. Then, Blake talks about Facebook allowing cross platform messaging between Messenger and Instagram, shopping on Reels and IGTV, and a Delta Air Lines social media post.

  • Audio
     | 
    OCT 1, 2020

    eMarketer junior analyst at Insider Intelligence Blake Droesch discusses the options that marketers have to utilize Instagram Stories through paid advertising and influencer partnerships. He also talks about measurement metrics that marketers can utilize to determine whether their Instagram Stories strategy is effective.

  • Article
     | 
    SEP 20, 2020

    So have brands. With ad content creation curtailed due to business closures and budgetary constraints, influencer content has emerged as a quick, inexpensive, and easy-to-produce alternative to brands’ own creative. “Brands have had to abandon large-scale productions in favor of more homegrown, self-produced content,” said Ryan Detert, CEO of social intelligence company Influential.

  • Chart
     | 
    JAN 28, 2021
  • Article
     | 
    SEP 28, 2020

    Amid disinformation campaigns over the coronavirus pandemic and the upcoming presidential election, most US buy-side decision-makers are concerned about their ads potentially running up against controversial content on social media.

  • Article
     | 
    SEP 24, 2020

    Digital trust is important for brands and advertisers to consider because US social users say it impacts whether they will interact with the ads they see on social platforms. Even if security scandals don’t drive users to stop using social platforms, our data indicates that the trust users have—or don’t have—in social platforms could impact their interactions with ads or sponsored content.

  • Article
     | 
    JUL 9, 2019

    Instagram's new Explore page ads will bring more opportunities for marketers—but they also raise concerns about the limit of organic reach, which some claim has already happened in the Instagram feed. Savvy marketers have established best practices to get their content featured on Explore, but when ads are introduced, it could become more challenging to appear there organically.

  • Article
     | 
    MAR 26, 2020

    Most influencers consider brand awareness to be their primary role when collaborating with marketers. But in the past year, social networks like Instagram have slowly begun opening commerce features to creators, indicating that influencer marketing could soon play a larger part in driving purchases on social media.

  • Video
     | 
    NOV 5, 2019

    eMarketer senior forecasting analyst Oscar Orozco shares our latest ad spend estimates for Instagram and the platform’s focus on opening new ad inventory.

  • Audio
     | 
    MAR 25, 2020

    eMarketer junior analyst Blake Droesch and senior analyst Jasmine Enberg discuss how COVID-19 changed social media engagement, platform advertising and influencer behavior. They then talk about TikTok's new "Transparency Center," the optimal social media posting lengths, Facebook Stories in other places and Instagram's disappearing text messages feature.

  • Article
     | 
    JUN 10, 2019

    Instagram, however, paints a slightly happier picture for Facebook: Declines in time spent with the latter are mitigated by increases with the former. We expect user time spent on Instagram to surpass that of Snapchat this year. Time spent on Snapchat will remain flat at 0:26 for the forecast period.

  • Audio
     | 
    NOV 15, 2019

    eMarketer principal analysts Mark Dolliver, Andrew Lipsman and Nicole Perrin discuss Amazon's new grocery store, YouTube's new shopping ads, Instagram's new feature to take on TikTok, Google checking accounts, when we are most likely to get déjà vu and more.

  • Article
     | 
    MAY 19, 2020

    Instagram and Snapchat add more minutes than Facebook per day, narrowing gap

  • Article
     | 
    MAY 4, 2020

    When US advertisers pulled back spending dramatically in March, one of the earliest noticeable effects on the display ad market was falling CPMs. At the same time as marketers were lowering their demand for ads—either to take spending cuts as savings or merely pause and rework their messaging—consumers were spending more time on social and traditional media properties, increasing the supply of impressions. A decline in prices was the natural outcome.

  • Report
     | 
    MAY 30, 2019

    According to KISA, 65.7% of social network users ages 6 and older use Facebook, followed by 49.6% for KakaoStory and 41.0% for Instagram. Twitter accounts for only 9.7% of social network users. Ad Spending vs. Time Spent. In 2019, we expect advertisers to spend 39.1% of their budgets on mobile ads, which is slightly higher than mobile’s share of daily time spent with media (37.1%).

  • Article
     | 
    SEP 9, 2020

    Budget cuts and advertising pullbacks are giving companies in industries like retail, accessories and entertainment new reasons to explore the benefits of these technologies.

  • Article
     | 
    JUN 23, 2020

    “Google has been growing its net US ad revenues at a slower rate than the overall digital ad market since 2016, so this year will continue a trend of Google losing digital ad market share in the US,” said Nicole Perrin, eMarketer principal analyst at Insider Intelligence.

  • Article
     | 
    APR 8, 2020

    As the coronavirus outbreak continues and the federal government extends social distancing recommendations, people are spending more time on their phones, but advertisers are most likely going to be spending less money on mobile advertising.

  • Audio
     | 
    OCT 1, 2019

    eMarketer junior analyst Blake Droesch explains Facebook’s mass app removal, new ad initiatives and hiding likes. He also discusses Twitter’s controversial “hide replies” feature, Snapchat increasing the length of video ads and more.

  • Video
     | 
    NOV 1, 2019

    eMarketer senior forecasting analyst Cindy Liu examines our social ad spend estimates and why we increased our US forecast for Facebook.

  • Audio
     | 
    APR 23, 2020

    eMarketer principal analysts Nicole Perrin and Debra Aho Williamson discuss how COVID-19 has changed engagement and the flow of ad dollars to the digital duopoly of Facebook and Google. They then talk about gamifying social distancing, Mozilla and Scroll's 'Firefox Better Web,' and Instagram 'Co-Watching.'