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  • Report
     | 
    MAY 9, 2022

    Also, companies should collaborate with online and offline influencers, who are able to inspire and sway opinion. More affordable broadband subscriptions can catalyze internet adoption in the region. To this end, the UN has set a target benchmark for monthly broadband subscription in developing countries to become less than 2% of gross national income by 2025.

  • Audio
     | 
    OCT 1, 2020

    eMarketer junior analyst at Insider Intelligence Blake Droesch discusses the options that marketers have to utilize Instagram Stories through paid advertising and influencer partnerships. He also talks about measurement metrics that marketers can utilize to determine whether their Instagram Stories strategy is effective.

  • Audio
     | 
    DEC 2, 2019

    eMarketer junior analyst Blake Droesch and principal analyst Nicole Perrin talk about the varying positions that the major social platforms have taken on political advertising. They also discuss early reactions toward Disney+, TikTok influencers and a new community hub feature from Tumblr.

  • Audio
     | 
    JUL 20, 2020

    eMarketer principal analyst Debra Aho Williamson and junior analyst Blake Droesch of Insider Intelligence discuss what the US would look like if TikTok was banned. They consider the likelihood of that happening and the company's efforts on its "TikTok for Business" initiative. Later, they discuss what Twitter's new subscription service may be, some metrics for Instagram Stories and influencer marketing's new normal.

  • Audio
     | 
    NOV 26, 2019

    eMarketer principal analyst Debra Aho Williamson and junior analyst Blake Droesch discuss TikTok's US image, whether competitors can copy it out of business and how in-app buying will affect the platform. Then they talk about the ANA Influencer Marketing Conference, why Facebook is introducing Stories to its dating service and whether Americans will miss seeing Instagram likes when they go away.

  • Audio
     | 
    JUN 12, 2020

    eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss polarization on Facebook, whether kids spend more time on TikTok or YouTube, how much people trust influencers, Facebook trying to make TV social, out-of-home advertising in Q1, podcast ad skipping, pyramids where they shouldn't be and more.

  • Audio
     | 
    OCT 21, 2020

    eMarketer junior analyst Blake Droesch and principal analysts at Insider Intelligence Debra Aho Williamson, Mark Dolliver, and Jeremy Goldman discuss how social media might change as a result of the continued spread of misinformation on the platforms and general negative sentiment surrounding them. They then talk about the best way to use Stories, influencer ad disclosure, and which consumer group has increased its social media usage the most during the pandemic.

  • Article
     | 
    DEC 19, 2019

    Though social commerce conversions will remain a challenge, the mid-funnel opportunity is growing. Instagram’s continued rollout of shoppable content features is helping brands and influencers spotlight product content and forge a better path to purchase. Pinterest has also introduced features to make it easier for retailers to upload and promote product content. And video-first platforms Snapchat and TikTok are both testing shoppable content features.

  • Article
     | 
    MAY 22, 2020

    Stephen Smyk, senior vice president of podcasting and influencer marketing at agency Veritone One, spoke to us about the pandemic's impact on podcast advertising, where advertisers can find opportunities during the crisis and how ads will look as more dollars are invested into programmatic.

  • Article
     | 
    MAR 15, 2021

    Social entertainment is here to stay. With the dramatic rise of TikTok, along with the growing number of traditional social platforms and standalone apps in this space, we are convinced that short, user-generated videos will be a lasting part of the social media landscape, particularly for organic and influencer marketing, paid advertising, and social commerce.

  • Report
     | 
    JAN 26, 2022

    Brands should consider collaborating with design talents, creators, and influencers to showcase creative reuse of secondhand apparel. Meeting the Demands of the Resale Processes.

  • Chart
     | 
    SEP 9, 2021
  • Audio
     | 
    JUN 2, 2021

    On today's episode, we discuss which platforms have the most creator-friendly environments, how influencer marketing is evolving, and what the next stage of the creator economy will look like. We then talk about Pinterest's new livestreaming feature, the popularity of influencer marketing on TikTok, and how companies should navigate social media coming out of the pandemic. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.

  • Article
     | 
    JUN 12, 2020

    Originally built to attribute compensation on last click, affiliate technology is evolving toward more sophisticated monetization, such as a pay-for-outcome model that rewards influencers for their role in the consumer journey.

  • Report
     | 
    APR 9, 2021

    This report focuses on legacy and digital media content publishers, but it’s worth noting that influencers are also active publishers in affiliate networks and account for some of the channel’s recent growth. “We see pretty significant revenues coming in from social media channels. Influencers are a large and growing part of that.

  • Article
     | 
    JAN 24, 2022

    Amazon Style store renderings showcase “looks designed and inspired by top influencers,” and the retailer says the store will “offer a shopping experience that inspires discovery.”. Beyond sales, Style and Amazon’s other non-Whole Foods stores provide the retailer with branding in prominent, highly trafficked areas, as well as locations where consumers can return items they purchased online.

  • Article
     | 
    JAN 19, 2022

    More on Pack Health: Pack Health provides comprehensive digital health coaching for 30 chronic conditions by addressing a range of health influencers like mental health, lifestyle behavior, and social determinants of health. The company focuses on helping users develop self-management skills to improve their health.

  • Article
     | 
    JAN 15, 2022

    Overhauling its branded content policies to take greater control over influencer activities. Implementing new social commerce capabilities to enable more shoppable content on its platform. Adding creator tools such as tipping for featured creators. Launching a TV app that’s built for the big screen.

  • Article
     | 
    JUL 21, 2020

    Selling to influencers and decision-makers isn't easy when done remotely.

  • Performance Metrics
     | 
    FEB 18, 2021
  • Chart
     | 
    DEC 15, 2021
  • Report
     | 
    MAR 16, 2021

    In August 2020 research by Obviously, an influencer marketing agency, 68% of the US influencers surveyed were using TikTok, and 52% were using Reels. To stand out organically, partner with creators.

  • Report
     | 
    DEC 10, 2021

    Gen Zers often lean on influencers and TikTok algorithms to curate their experiences. Boomers—now the fastest-growing group of online consumers—use Facebook to research products and services. Chinese super apps—a digital ecosystem of products and services housed under a single app and user experience—evolved to fix a dearth of options. Western super apps will need to address the opposite problem.

  • Chart
     | 
    JUN 30, 2021
  • Article
     | 
    MAR 24, 2021

    Once relegated to the children’s market, virtual characters are entering the mainstream in China. Fictional as these digitally rendered avatars may be, they hold real jobs, from pop star to influencer, to even news anchor. And they’re becoming increasingly interactive and humanlike, thanks to improvements in technologies such as AI, motion capture, and virtual reality (VR). Recent advancements in augmented reality (AR), in particular, have enabled virtual avatars to step out of social media and make live appearances alongside flesh-and-blood celebrities.

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