Amazon’s move into podcasts creates the possibility for massive, networkwide deals: The platform’s recent content acquisitions point to how lucrative podcasts are as a vehicle for ads, even during the pandemic.

Worldwide, mobile game downloads jumped 42.5% year over year (YoY) in H1 2020, according to Sensor Tower. Among social media, TikTok moved into the mainstream as a result of the pandemic.

We expect Disney+ subscriber growth to slow versus Q2, as Disney exhausts new major international markets to launch the service in. Disney+ also had a weaker content slate toward the end of the quarter due to having fewer franchise series compared with H1, which mainly benefited from Marvel shows like “Loki.”. Strong ad sales on Hulu, but only a partial rebound in linear TV ad sales.

When Traackr analyzed paid collaborations between brands and 11,425 travel influencers worldwide, it found a 14% decrease in activated influencers and a 47% decrease in sponsored posts from January 1–June 30, 2020, compared with the same period in 2019.

S&P Global. Stratechery. The Wall Street Journal. Triton Digital. YouGov.

Read on for three new things to know from Insider Intelligence.

The US travel industry this year remains largely impacted by the pandemic, even as travel has picked up in H2. This sluggishness is due to paused cruises, a near standstill in business travel, and restrained international travel.

According to December 2019 research by Talkwalker, a social listening platform, 48% of worldwide PR and marketing communications professionals used social listening or social media analytics tools.

We updated our forecast for international Instagram users, excluding the US and the UK, in June. Our worldwide forecast, which includes the US and the UK, will be available in Q4. Here are the highlights from our international forecast:. The Middle East and Africa will be the fastest-growing region for Instagram in 2020.

Programmatic buying: B2Bs have been slower to adopt programmatic buying processes than the overall market, but May 2020 research from Ascend2 found that 69% of B2B marketing professionals worldwide expected to increase their programmatic advertising budget in the next six months.

Display ad spending in the US will rise by 5.5% this year, despite the pandemic. This report outlines our complete estimates of digital display ad spending, including breakouts by format, transaction method, industry, major ad sellers and more.