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  • Article
     | 
    APR 27, 2020

    Due to the pandemic, retailers are currently struggling with finances, logistics and maintaining relevance. With stay-at-home orders still in place indefinitely, many companies are wondering when they can get back to business as usual.

  • Article
     | 
    APR 23, 2020

    Delays are occurring worldwide. “International shipping standards are much different from domestic shipping,” said Laurie Cieciuch, director of ecommerce parcel services at International Bonded Couriers. “A vast majority of international small parcels travel through the post, and transit times typically range from four to 18 business days worldwide through the USPS.

  • Article
     | 
    MAR 10, 2020

    As uncertainty over coronavirus continues to grow, consumers are becoming more cautious about shopping in public places and are utilizing online shopping as a means of getting necessities.

  • Article
     | 
    MAR 4, 2020

    Digital retailers bristle at the mere mention of the term “serial returner.” Many have put policies in place to block this apparent scourge. But there’s a difference between someone who consciously games the digital retailing system for their own insidious gain and a strong brand advocate who just wants to try multiple items and buy.

  • Article
     | 
    FEB 14, 2020

    In a May 2019 study conducted by Isobar, 29% of companies worldwide said they were currently using AI to help streamline customer experiences, and another 46% said they anticipated using the technology in the future.

  • Article
     | 
    JAN 27, 2020

    Consumers have become more socially conscious in the ways they shop. At the same time, the notoriously unsustainable practice of fast fashion is thriving.

  • Article
     | 
    DEC 1, 2019

    It’s not surprising given that ecommerce sales have been the biggest source of growth in retail for a couple of decades now. We continue to see big numbers and strong growth rates, which act as big multipliers. What can an individual retailer do to stand out from the crowd on Cyber Monday, when everybody seems to be conveying similar marketing messages?

  • Article
     | 
    MAR 15, 2020

    eBay’s US retail ecommerce sales are continuing to fall year over year as a result of lower marketing investment, changes to seller fees and new internet sales tax laws.

  • Article
     | 
    DEC 15, 2019

    For brands and retailers in some categories, Amazon is a significant channel for ecommerce sales. And that often means paying for prime placement on Amazon properties, including in search results. We estimate Amazon will have earned 72% of its $9.85 billion in net US digital ad revenues from search ads in 2019.

  • Article
     | 
    FEB 25, 2021

    Offering a loyalty program is an effective way for retailers to acquire new customers, but it also fosters relationships for years to come. Setting up the framework, however, can be challenging—especially if retailers decide to handle everything in-house.

  • Article
     | 
    FEB 18, 2021

    We forecast that total US holiday retail sales in 2021 will rise 2.7% to $1.093 trillion, while the season's ecommerce sales will rise 11.3% to $206.88 billion. Ecommerce will account for a record 18.9% of total holiday season retail sales. The 2021 holidays will stand in stark contrast with the 2020 season.

  • Article
     | 
    JAN 21, 2021

    Advancements in marketing tech and new data-collection tactics offer retailers ever-greater insights into the minds of their customers, but only to a certain degree. Accomplishing a level of personalization that will truly impact a company's bottom line isn’t easy nor straightforward. But it does require more investment in collecting the right data with the most effective tools, and then harnessing those findings for deep personalization.

  • Article
     | 
    JAN 10, 2021

    Click and collect has been a growing trend for some time now as US consumers found they enjoyed the convenience and cost-savings of purchasing online and picking up their order on the way home from work or while running errands.

  • Article
     | 
    OCT 12, 2020

    Earlier this year, CEO Jeff Bezos revealed that Prime membership had surpassed 150 million worldwide, just two years after reporting it had reached 100 million. We forecast that the number of US Amazon Prime memberships will grow by 14.9% to 142.5 million US users in 2020, surpassing 50% of the US population for the first time.

  • Audio
     | 
    OCT 6, 2020

    The pandemic has had all kinds of effects on consumers, and in turn, on how they interact with products and services. eMarketer principal analyst at Insider Intelligence Nicole Perrin speaks with fellow principal analyst Andrew Lipsman and forecasting analyst Eric Haggstrom about what happens when business metrics go haywire, including at Walmart, Nike, and Peloton. They also talk about Facebook's narrowing attribution window, Prime Day finally happening, and Samsung Ads' new self-serve demand-side platform option.

  • Article
     | 
    OCT 4, 2020

    One of the unique qualities of retail media advertising is the ability to use closed-loop attribution, tying ad engagements to sales. This is possible because the same company is running the ad and selling the product advertised. Brands often look to Amazon and Walmart.com because those sites facilitate closed-loop attribution—and with the ongoing disruptions to digital identity, this tool will likely provide even greater advantages to those who use it.

  • Video
     | 
    AUG 21, 2020

    At eMarketer, we’re forecasting a 35% jump inUS ecommerce sales for the health, personal care, and beauty category in 2020. Does that forecast align with your expectations? That lines up with the expectations we had for 2020 that we didn’t think we’d be able to accomplish.

  • Video
     | 
    JUL 24, 2020

    Steven Borrelli, CEO and founder of Cuts, speaks with eMarketer vice president of business development Marissa Coslov about the D2C brand’s response to the coronavirus pandemic, including doubling down on ecommerce and social media marketing.

  • Article
     | 
    JUL 15, 2020

    Roughly one in 10 respondents cited either short-haul or long-haul international vacations, compared with just 6% for cruises. Another May 2020 survey by LuggageHero painted a brighter picture for international travel in 2021, but that may be partly because it was conducted by a luggage storage company.

  • Article
     | 
    JUN 25, 2020

    Mattress company Simmons is turning to TikTok to help drive brand awareness and attract a younger audience as it looks to adapt in a competitive, digitally native space.

  • Article
     | 
    JUN 4, 2020

    The number of social buyers in the UK will rise to 10.0 million in 2020, a 13.3% increase from 2019, according to eMarketer estimates.

  • Audio
     | 
    JUN 1, 2020

    eMarketer research analyst Daniel Keyes, principal analyst Andrew Lipsman and senior forecasting analyst Cindy Liu at Insider Intelligence discuss what happened when Amazon eased up for a few months and what will happen when it hits the gas. They then talk about some new Google features, Amazon looking to buy a driverless car company and some maybe permanent grocery store foot traffic trends.

  • Audio
     | 
    MAY 12, 2020

    eMarketer principal analysts Andrew Lipsman and Nicole Perrin discuss what to make of Amazon's Q1 2020 earnings from a retail and advertising perspective. They then talk about Walmart's "Express Delivery," a new company that automates brand creative, Amazon using independent seller's data and why a senior executive stepping down is such a big deal.

  • Article
     | 
    FEB 5, 2020

    A December 2019 survey conducted by Epsilon and The CMO Club asked (non-D2C) brand marketers worldwide which challenges D2C brands might not foresee, to which 58% answered "copycat competitors.".

  • Article
     | 
    JAN 23, 2020

    With a robust cache of data in tow and proven success with social, direct-to-consumer (D2C) brands have shifted their focus to more traditional mediums with the hopes of attaining a broader customer base.

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