“We might do that with our gift guide later this year,” he said. “When we bring influencers into a franchise, it helps grow the popularity of that franchise. Then we can leverage that franchise to drive more affiliate transactions.”. Publisher Ecommerce Marketplaces.

One bright spot: In November 2019 Field Agent polling on holiday shopping, bikes did appear in the top five categories of gifts requested by females in the 2-to-7 and 8-to-12 age groups. A decline in biking is in sync with a broader concern that kids in the digital era aren't getting enough active play.

In that survey, 61% of respondents said they’d be comfortable with receiving a secondhand item as a gift. One likely reason for this willingness: Some of the items available on such apps are gifts that were never opened, which means the recipient would be getting something that’s regifted but otherwise new.

A November release of CommerceHub’s holiday shopping survey found 70% of Xers (ages 39 to 53) planning to cut back their spending on gifts. When Xers are buying, the pandemic has added fresh urgency to the hunt for bargains. In May polling by CouponFollow, 86% of Xers (ages 40 to 54) said they would try a new brand if offered a coupon or discount.

Pulse is a free program that offers perks for on-time payments, including the ability to pay $0 upfront, reschedule payments, purchase gift cards, and get notified about exclusive offers and product launches.

Following several consecutive quarters of declining sales, iPhone sales reversed course in a huge Q4 2019 showing with revenues up 8% on the strength of demand for iPhone 11 models as well as Apple's AirPod hearables—which are proving to be a popular gift, given their affordable (albeit still premium) price point.

We recently spoke with David Oksman, head of marketing and ecommerce at Samsonite, about the brand’s recent campaign, “The Travel Is a Gift,” and what the brand has in store for 2021. Tell us about the campaign. This campaign was really about evoking two feelings. The first was nostalgia—missing the experience of travel overall.

We’ve seen areal acceleration in gifting already, whether it’s a company sending out gifts to people, or friends who can’t celebrate a birthday in-person but would like to send a present. To read our collection of Industry Insights: CPGs Speak Out, download the PDF here. Watch our previous "Industry Voices" videos below:. Industry Voices: Marketing in uncertain times with Level.

And rewards that you can get with those points include gift cards to some of our retail partners. Which channels have done particularly well for Quip? Have any channels not performed how you expected? I'll answer the last part of that first, because it's funny. We did more than one test with different dating apps. Because we were thinking, “Oh, fresh breath goes with oral health.

We have seen an increased demand in both sending gifts and customers self-consuming more. The occasion graph has also changed. In the past, maybe you'd go out for brunch with [your mom] every so often, but now you can't. You want to acknowledge that relationship, so "just because" occasions have become very important.

Almost 75% of people in the US who plan to shop this holiday season say they will shop online more than in previous holiday seasons, and a similar number say they will browse for gift ideas online rather than in-store. Offer seamless shopping experiences. Three-in-four global shoppers used a Google product like Search, Maps or YouTube in the past week to help with shopping.

In the March blog post, it pledged $7 million to promote its Stars feature, which allows live video viewers to tip virtual hosts, and said it will introduce virtual gift cards. The company is also expanding paid live events to 24 more countries and fan subscriptions to 10 more countries.

Ahead of the 2020 holiday shopping season, it was clear that digital transactions would play a large part in how consumers bought gifts. Only 8% of adult respondents to a Field Agent Canada survey in October 2020 said they were not likely to buy gifts online or in-app. On the flip side, almost three-quarters said they were very or completely likely to do so.

We saw incredible success in terms of the actual commerce that we drove through the Gift Guide. And then the shoppable "Southern Charm" episode featuring Sewing Down South [a lifestyle brand by Craig Conover of Bravo's "Southern Charm" reality series] was really our first foray where we utilized the talent within NBCU's ecosystem.

One bright spot: In Field Agent’s survey, bikes did appear in the top five categories of gifts that girls 8 to 12 and those 2 to 7 requested. A decline in biking is in sync with a broader concern that kids in the digital era get too little active play.

JD.com also partnered with museums to offer live streamed tours, which then lead guests to online gift shops. Most recently, the country's major mobile messaging app WeChat launched Minishop, which enables merchants to set up an online store without relying on third-party developers.

Mass transit cards are exempt from the rule, and gift card issuers have the option to enable interoperability. Interoperability will be facilitated through card networks for card-based PPIs and the Unified Payments Interface (UPI) for mobile wallets. In practice, this means users with mobile wallets can send payments to various wallet brands and also use them at any UPI-accepting merchant.

According to September 2020 data from online retail fraud protection firm Signifyd, digital gift buying is likely to be common among UK internet users ages 18 and older in the run-up to Christmas. But with more than half of respondents likely to purchase products like electronics, apparel, and home improvement items online, the likelihood for returns may also be high.

We also expect additional revenue opportunities for creators, such as gifts or tips from viewers (something Facebook has been testing via a feature called Super). What it means for marketers: There will be many opportunities for sponsorship and brand placement in livestreams of all kinds (not just those that are shopping-related), making this activity one that has resonance for all marketers.

A November release of CommerceHub’s holiday shopping survey found 70% of Xers (ages 39 to 53) planning to cut back their spending on gifts. Rodriguez raises the possibility that cutbacks could outlive the pandemic, as people who’ve had to forgo some purchases discover they’re happy to live without them. “We’re going back to basics, enjoying family,” she said.