Rather than a play for more revenues, it’s part of Meta’s long game to entice more creators to make content for the platform. Meta is fighting the war for content creators on all fronts, and with other social platforms like Snapchat rolling out their own short-form video revenue sharing ad formats, it likely feels the pressure to keep up.

This can be achieved through gamification (including games to obtain discounts); access to promotions and deals; and information about product origin history and traceability, capabilities, or reviews. Adding a QR code to business cards, product packaging, brochures, print advertising, and direct mail can create another marketing touchpoint.

Some of Activision Blizzard’s games will also be available on Microsoft’s Game Pass service, which gives subscribers access to a vast library of downloadable games that includes new releases. In its announcement, Microsoft revealed the service now has more than 25 million subscribers.

Livestreaming ecommerce—a market-like online shopping experience that feels like an amalgamation of the Home Shopping Network (HSN), game shows, talk shows, and auctions—has taken China by storm. The phenomenon was in part fueled by the pandemic, as brick-and-mortar stores temporarily closed down and consumers sheltered in place. Yet, a year later, livestream shopping is still going strong in the country.

These included the free-to-play shooter game “Crucible,” racing game “The Grand Tour” (inspired by the TV series of the same name), and a multiplayer game based on “The Lord of the Rings.”. Amazon Games may also be missing an opportunity by sitting out the “console wars.”

A less global set of Olympic fans: Olympic organizers have banned foreign spectators from attending the games in Japan this summer, and there are two questions marketers should consider in response to this decision.

Amazon is playing the long game here, and it understands that audio is a really big, but often overlooked, piece of the mix.”. Will it work? Amp has the potential to pull some creators from Clubhouse, YouTube, and Greenroom with the proper rollout. Undoubtedly, Amp is taking lessons from its cousin Twitch, Amazon’s live streaming service, on its growth strategy.

Starting in September, members will also be able to stream football games as part of the platform’s exclusive deal with the NFL. The sheer range of services available, from grocery delivery to free games to pharmacy subscription fulfillment, will be enough to keep most subscribers loyal, especially since no other companies offer a similar suite of benefits.

Subscription video on demand services collectively accounted for another 10% of time spent, and the remaining 2% was spent on game livestreaming. Unleashing the Power of Connectivity. A variety of challenges, including infrastructure and affordability of broadband plans, remain roadblocks for Southeast Asia to realize its digital potential.

When virtual cable bundles debuted, they were heralded as game changers that would reduce the price people pay for live TV. But vMVPDs face the same pressures as traditional TV players, where rising programming costs are creating higher bills for consumers, causing people to flee these services. vMVPDs will continue to cut channels due to disputes over retransmission fees.

Among US gamers, Facebook Gaming is the most popular destination for viewing live gameplay, with 42% watching esports and other gaming livestreams on the platform.

In 2021, over half (53.1%) of the US population played games through the internet at least once per month, per our forecast. Insurers are starting to tap the market: For instance, digital advertising front-runner State Farm debuted a virtual version of its mascot Jake in the video game "NBA 2K22" in September 2021. We expect more insurers to trial this format to win top-of-mind status among gamers.

Regulators will focus on the potential harm to rivals unable to access Activision Blizzard’s biggest games. Last month’s Activision acquisition was followed by Sony’s purchase of gaming studio Bungie for a more modest $3.6 billion, indicating a continuing trend in gaming IP acquisition. This consolidation is attracting regulatory interest.

This trend will continue to accelerate, and frankly if you’re not offering an embedded experience, you’re going to be out of the game. Because that is the experience customers will expect.”. Insider Intelligence and eMarketer research is based on the idea that multiple sources and a variety of perspectives lead to better analysis.

In Meta’s Quest ecosystem, the majority of the applications are games, namely first-person shooters that involve killing zombies or aliens. There are also puzzle games, virtual world-type chat rooms to meet other VR denizens, and immersive exercise and meditation apps to help raise your heart rate or practice mindfulness.

A healthcare metaverse would go beyond virtual worlds like World of Warcraft, Second Life, Roblox, and Minecraft, which are immersive, multi-user, avatar-driven games that require gaming consoles or PCs, monitors, keyboards, and mice instead of VR controllers and goggles.

Roblox and Discord drive gaming platform growth, especially among Gen Z users, while games like Pokémon Go and Candy Crush remain popular across generations. Looking ahead: US time spent gaming via mobile app will continue a slow but steady increase in years to come, evidencing gaming's increased popularity is more than just a pandemic phase.